TABS Analytics Announces Acquisition of Global Cloud-based Data Analytics Firm, Pivotstream

Complementary expertise of both companies provides multi-faceted platform to service wide array of clients and categories in consumer packaged goods (CPG) arena


Shelton, CT – October 16, 2017 – TABS Analytics has announced that it has completed the acquisition of Pivotstream, Inc., a Seattle-based global data analytics firm. Pivotstream, a global business intelligence firm that operates in CPG, has strong ties to the wine and spirits industry, with three of the top U.S. distributors as clients. TABS says that the Pivotstream platform will be a core component of TABS’ service offerings going forward.

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U.S. Online Grocery Shopping Up 13 Percent over 2016 but the U.K. Online Grocery share is more than twice as large, TABS Analytics Reports

Discount grocery stores, led by Aldi, have largest gain in share of trips, while traditional grocers, Target and CVS lose share in food and beverage categories

Shelton, CT – September 25, 2017 – Online grocery shopping’s share of trips in the U.S. has grown 13 percent over 2016, according to TABS Analytics’ Fifth Annual Food and Beverage Consumables Study. Although regular online shopping has increased, it is still eclipsed by the 98 percent of consumers who reported shopping in brick and mortar grocery outlets for foods and beverages (also known as consumables). For the first time, the annual TABS study analyzed the U.K. food and beverage market and found that online grocery shopping accounts for 8 percent of all shopping trips, which is more than double the U.S. number of 3.6 percent.

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TABS 2017 Food & Beverage Trendspotter

TABS Analytics 2017 Food and Beverage Trendspotter


  • A Surge in Snacking
  • A bit more O in your H2O
  • Putting More Protein in Your Breakfast Bowl
  • Regular or Diet?
  • Clean Eating for your Sweet Tooth


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How to Avoid 10 Awful CPG Analytics

If you’re in the CPG industry, you probably already know that it is in the midst of an historical lull. Growth has been below 2 percent for the past few years, and weaknesses in the market are particularly pronounced for the major CPG manufacturers

Historically, CPG companies have relied on several metrics to evaluate their business growth, identify competitive advantages to exploit and forecast for the future. The major CPG manufacturers spend hundreds of millions of dollars on analytics to get these answers, but most times the results don’t make a significant impact in moving the needle in terms of sales.

Why? CPG companies are using the wrong analytics. Many of the commonly accepted metrics are not effective measures. Worse yet, they can be counterproductive to companies’ growth aspirations.

TABS Analytics CEO and founder Dr. Kurt Jetta recently hosted a webinar that broke down the 10 metrics that are hurting the CPG industry, and explained how to leverage better analytics to get a more accurate picture of your business. Here’s a sneak peek at a few metrics that you’re likely using, but shouldn’t be. 

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TABS Analytics Survey Reveals that President Trump Has Support from Online Grocery Buyers

Early Results of TABS Analytics 5th Annual Food and Beverage Survey Show
Differences between Online and Brick and Mortar Shoppers at
Retailers including Target and Walmart


Shelton, CT – August 17, 2017 – TABS Analytics today shared early results from its forthcoming Annual Food and Beverage Consumables Study that showed that some of the strongest support for President Donald Trump comes from online shoppers. and shoppers, in particular, were more favorable of the President than those who shop at other grocery outlets, including the brick and mortar stores of those retailers.


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Vitamins a Bellwether Category for CPG eCommerce Success

While everyone is focusing on pure play online giant Amazon, what they are likely missing is how brick and mortar retailers are driving eCommerce sales growth. And, nowhere is this more apparent than in the vitamins, minerals and supplements (VMS) market.

The TABS Analytics 10th Vitamin and Minerals Study revealed that online sales by traditional brick and mortar retailers propelled the market to an all-time high, growing an estimated 6 percent in the last year to reach $13.5 billion in annual sales.


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Online Vitamin Sales Surge 20 Percent in $13.5 Billion VMS Market Fueled by Walmart’s Online Growth, TABS Analytics Reports

VMS market has grown six percent over 2016; Costco and brick and mortar ecommerce post sizable share gains while CVS and Food Channel lose ground.


Shelton, CT – July 19, 2017 – Online sales for vitamins, minerals and supplements (VMS) surged 20 percent growing from $2 billion in 2016 to $2.4 billion in 2017, according to TABS Analytics’ 10th Vitamins, Minerals and Supplements Study. Much of the growth is due to the performance of brick and mortar online retailers, which outpaced Amazon and other pure play outlets in growth and gained almost 19 percentage points in online transaction share.  Brick and mortar stores sales of VMS grew three percent. TABS Analytics estimates the annual U.S. VMS market grew 6 percent over 2016 and now stands at $13.5 billion in sales annually.


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TABS 2017 VMS Trendspotter

TABS Analytics 2017 VMS Trendspotter



  • Supplement Subscriptions Revolutionize Delivery and Aesthetics
  • Anti-Inflammatory Warm Drinks
  • B12: A Vitamin on the Rise
  • Gumming Up the VMS Industry
  • Inside-Out Beauty: The Rise of Collagen
  • A Focus on Sleep and Relaxation




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2017 Baby Products Study Reveals Drop in Sales, Income Disparity

Sales of baby products were down across all demographics, except one – the highest income individuals. This was just one of the interesting insights that were revealed in the recently released TABS Analytics 2017 Baby Product Study.


TABS' CEO, Dr. Kurt Jetta, highlighted findings from the second-annual survey, which examined the shopping patterns in the estimated $30 billion market for baby products. This market includes seat and safety products, feeding needs, diapers and accessories, formula and food, and baby needs, such as shampoo, lotion, powder and ointments. The study also looked at the types of outlets – mass market, specialty and online – at which these purchases were made, as well as key demographics, including income level and presence of young children (ages 0 to 5) in the home.


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TABS 2017 Baby Care Trendspotter

TABS Analytics 2017 Baby Care Trendspotter


  • Latest Baby Care Trends Out of China
  • Multi-purpose Baby Balms
  • Baby Food Delivery Service
  • Super Grain Cookies for Toddlers
  • Organic Baby Food Trends to Watch








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