Women’s Dandruff Shampoo and No-Stain Deodorant
Through their Dove line, Unilever has introduced a series of new products that address previously unresolved pain points.
The first aims to alleviate dandruff in women. Women have previously felt the need to choose between
dandruff protection and hair that feels vibrant and healthy. Many have relied on multiple products, using a foundation of medicinal shampoos, followed by salon conditioners to restore softness and shine. Their Dove DermaCare Scalp Production line offers women a single product without such compromises. Unilever has been expanding their portfolio of hair care products to serve a variety of markets.
But hair care isn’t the only category in which the Dove brand is offering evolutionary (perhaps even revolutionary) product upgrades. They also just released Dove Invisible Dry Spray anti-perspirant. It improves upon previous iterations in two critical ways. First, by combining a finer milled version of aluminum chlorohydrate with a masking oil, it won’t leave white marks anywhere on clothing. For another, this same masking oil, in addition to eliminating the white residue, also deactivates the chemical reaction between sweat, oil, and anti-perspirant that leads to those embarrassing yellowish stains on the underarms of white shirts.
With these two advancements in their product line, Unilever is blending function with aesthetics in a way that improves the lives of their customers everywhere.
An increasing number of products have entered the market in the past few years that contain probiotics, or beneficial bacteria. While probiotics have been a mainstay of the natural supplements industry due to their benefits in promoting good digestive health, current studies also suggest such bacteria are also healthful outside the confines of the gut.
For example, probiotics have shown tremendous potential in combating acne. Additionally, certain probiotic lysates have demonstrated benefit in the treatment of sensitive skin.
Of course, live bacteria present certain difficulties, such as the challenge of keeping them alive long enough to be of use to the consumer. One promising intervention is that of prebiotics, which are plant-based carbohydrates that contain no live strains, but they preserve the skin microflora while discouraging the growth of pathogens.
Naturally, more studies of the effects of specific probiotic strains are necessary to determine the long-term value of topically-applied cultures. But this definitely a trend that you can expect to continue well into 2017 and beyond.
Bubble face masks began appearing all over Instagram in 2016, bolstered by pics of celebrity faces covered in foam. Originating in Asia, these innovative products form part of a multi-step beauty regime, and include ingredients such as white clay and sulfates.
And in 2017, the use of activated charcoal as an ingredient is becoming increasingly popular. It’s often used in products for oily complexions, as charcoal acts as a sponge dirt, oils, and toxins. This is why charcoal capsules have been ingested for many years as a standard poison control measure.
There are several popular brands of bubble masks, which range in price from $10 to around $60. While there are no objective studies as to efficacy, largely positive consumer reviews indicate a refreshing, skin-tightening effect.
A trend expected to continue in 2017 is the increased use of natural, non-toxic ingredients in personal care products. Once the exclusive domain of hardcore nature activists, companies are increasingly turning to ethical/sustainable production as a means of differentiating themselves in the market. Last year, in the channel of natural and organic, the growth of the personal care category exceeded those of both food and supplements for the first time.
Part of this growth is driven by scientific studies that have identified risks in the cosmetics chemicals that come into contact with human skin. But this is only part of the equation. Consumers are beginning to draw connections between health, beauty, and sustainability, and the market is experiencing a realignment as a result. The following are nine personal care trends you can expect to continue in 2017 and beyond:
Speaking of the fusion of topical and ingestibles, we are now seeing a trend where ingredients that were formerly the domain of your favorite smoothie are now being applied directly to the skin. Products featuring ingredients like leafy greens (such as kale, alfalfa, and spinach) as well as açaí and goji berries have landed on the market.
While benefits have yet to be confirmed scientifically, brands such as Youth to the People, First Aid Beauty, and Valentina’s Naturals have already launched new products to capitalize on this trend.
While gizmos for depilating and buffing skin have always existed to an extent, recent years have given rise to devices that are now starting to rival professional treatments. The following bits of gadgetry can now be had at home, often for the cost of only 1-4 similar pro treatment sessions: