TABS Analytics Blog

TABS Analytics Acquires Pivotstream | TABS Analytics

Complementary expertise of both companies provides multi-faceted platform to service wide array of clients and categories in consumer packaged goods (CPG) arena


Shelton, CT – October 16, 2017 – TABS Analytics has announced that it has completed the acquisition of Pivotstream, Inc., a Seattle-based global data analytics firm. Pivotstream, a global business intelligence firm that operates in CPG, has strong ties to the wine and spirits industry, with three of the top U.S. distributors as clients. TABS says that the Pivotstream platform will be a core component of TABS’ service offerings going forward.

“Pivotstream greatly enhances our technology and business intelligence capabilities,” said TABS Analytics CEO Kurt Jetta. “The combination of massive data scale, end-user self-service BI, and analytics capabilities against large datasets will enable TABS’ current and future clients to amplify the ROI on their data and intelligence investments.”

“We are very excited about being part of TABS Analytics,” said Jeff Elderton, CEO and founder of Pivotstream. “TABS is well-known as the leader in analytical innovation and has a robust arsenal of intellectual property as well as deep consultative expertise. This acquisition accelerates product development and improves the delivery of our joint solutions.”

Both TABS and Pivotstream are original members of Nielsen’s Connected Partners Program.


About TABS Analytics
Operating since 1998, TABS Analytics, based in Shelton, Conn., is a technology-enabled analytics firm. Its mission is to simplify and improve the way analytics are conducted in the consumer products industry. TABS offers cloud-based software analytics and applications solutions, including TABS Insight® and TABS Total Insights™, for CPG manufacturers that integrate, harmonize, and analyze sales and marketing data. Additional services include TABS CatMan Advantage™, an outsourced category management solution, TABS WorldView™, a global business intelligence tool, and TABS Promo Insight™, a cloud-based software and consulting service that helps companies measure, plan and optimize trade spending. For more information, please call 203-446-8837, email or visit


Contact Information:

For TABS Analytics

Robert Baldwin

Vice President, Marketing

TABS Analytics

Ph: 203-446-8837


About Pivotstream
Operating since 2009, Pivotstream, based in Seattle, Washington, is a technology-enabled analytics firm. Pivotstream helps companies turn complex data assets into on-demand, self-service reporting so they can fully leverage their data investment. Pivotstream’s analytics platform delivers intuitive dashboards and reports while also allowing clients to connect through their local version of Excel, Tableau or Power BI to author custom and ad hoc insights. Pivotstream’s platform allows clients to combine forecasts, budgets, custom product attributes and factory shipments into their existing platforms. For more information, please call 330-554-2641, email or visit


Contact Information:

For Pivotstream

Jeff Elderton

CEO and Founder