TABS Analytics Blog

TABS Analytics Enters Joint Venture with CPGToolBox to Deliver Integrated Trade Promotion and Optimization Solution

Single platform to provide manufacturers with unprecedented, full-spectrum analytics suite for their trade promotion spending

Shelton, Conn. – June 20, 2019TABS Analytics today announced that it is collaborating with CPGToolBox to deliver an integrated trade promotion and optimization solution for consumer packaged goods (CPG) manufacturers. The joint venture brings together the two organizations’ best-in-class solutions to forecast, plan, settle and analyze promotions, and then conduct a rigorous analytical overview of the optimal promotional strategies and tactics for clients' brands.

TABS and CPGToolBox can now offer their customers access to CPGToolBox Trade Planner™, a cloud-based trade promotion management (TPM) software solution built on the platform, and the TABS Promo Insights™ software for trade promotion optimization (TPO).

“Our relationship with CPGToolBox has already provided dividends for both companies and our clients,” said Kurt Jetta, TABS executive chairman and founder. “I have been extremely impressed with how their organization can support both multibillion dollar CPG companies, as well as mid-tier manufacturers. CPGToolBox’s expertise is born out of more than 30 years of experience in the TPM space, and our joint clients can sense this knowledge immediately.”

“Integrating with TABS adds high-octane fuel to our TPM platform,” said Rick Pensa, president and CEO of CPGToolBox. “CPGs around the globe rely on CPGToolBox because we provide syndicated data, baselines, lift scenarios – and it’s all available right out of the box. A collaboration with TABS will not only elevate our platform’s trade promotion optimization capabilities, but it further improves the analytical results and insights manufacturers are accustomed to receiving from CPGToolBox.”

The first deployment of the CPGToolBox TPM and TABS Promo Insights TPO integrated offering is now underway with a major, multinational Fortune 100 company.


About CPGToolBox

CPGToolBox is a global business and ISV partner of dedicated to bringing relevant sales and marketing tools to the Consumer Goods industry. The CPGToolBox Trade Planner™ in the cloud eliminates all related IT hardware, software, infrastructure costs and maintenance concerns. The solution can be deployed quickly and easily allowing manufacturers to be up and running within four months. For more information, visit


About TABS Analytics

Operating since 1998, TABS Analytics, based in Shelton, Conn., is a technology-enabled analytics firm. Its mission is to simplify and improve the way analytics are conducted in the consumer products industry. TABS offers cloud-based software analytics and applications solutions, including TABS Insight®, TABS Insight Connect™, Hybrid® and TABS Total Insights™, for CPG manufacturers that integrate, harmonize, and analyze sales and marketing data. Additional services include TABS CatMan Advantage™, an outsourced category management solution, TABS WorldView™, a global business intelligence tool, and TABS Promo Insights™, a cloud-based software and consulting service that helps companies measure, plan and optimize trade spending. For more information about TABS, please visit to contact us directly.


Media Contacts:

Robert Baldwin, for TABS Analytics

Ph: 203-446-8837


Jamie Maier, for CPGToolBox

Ph: 440-953-9691