POI continues to focus on improving holistic enterprise planning process centered around trade promotion and enabling technologies in the 2020 Vendor Panorama Report
Shelton, Conn. – August 31, 2020 –TABS Analytics today announced that for the 5th year in row it has earned best-in-class distinctions in the Promotion Optimization Institute’s (POI) 2020 TPx Vendor Panorama report. This year TABS Analytics was recognized in three categories: Post Event Analytics, Dashboard and Data Management.
“We are pleased to be recognized by a respected industry organization, like POI, for the work we are doing in the area of revenue growth management (RGM),” said Dr. Kurt Jetta, executive chairman and founder of TABS Analytics. “It is particularly gratifying to be recognized in the area of data management, which is the most critical component in delivering an accurate and comprehensive RGM solution.”
The Promotion Optimization Institute (POI) continues to focus on improving the Holistic Enterprise Planning process centered around the trade promotion process and the enabling technologies. The TPx Vendor Panorama is designed to highlight the technology and related service options that can help to improve promotional outcomes and help an organization drive efficiency. In short, it is a guide to help consumer goods (CG) manufacturers as they seek to acquire, upgrade or geographically expand their TPx and enterprise planning capabilities.
According to POI, these facets of TPx are more relevant today than ever before. As the industry evolves with eCommerce, click and collect, and direct-to-consumer sales, POI noted that brick and mortar experiences are still valued by the consumer. This increases the need for organizations to have the visibility, robust insights and ability to balance their portfolio, costs and ecosystem. The TPx Vendor Panorama report helps organizations understand how capabilities from numerous vendors will fit into their strategies, address pain points and create enterprise visibility and connectivity across the cross-functional teams.
The TPx Vendor Panorama noted that TABS Analytics' strengths include the "depth of the analytics expertise and offerings and industry experience of key personnel." Specifically, it recognized TABS Analytics as best-in-class for:
- Data Management – The report indicated that TABS Analytics’ proprietary tool developed to manage data is “a differentiating strength in the platform which positively impacts the accuracy of the data and optimization outcomes. We have seen TABS successfully take on data harmonization challenges after other providers have failed.” It added that TABS provides “speed and depth of data cleansing/harmonization of disparate data in one platform.”
- Post Event Analytics – The report discusses TABS Analytics’ suite of RGM analytics tools, which are “organized interactive analytics” that “highlight opportunity to optimize revenue and profit. Users will experience speed of thought analytics and answer the next right question with each step.” It added that “TABS delivers capabilities with white glove service and works with teams to utilize the tool and uncover meaningful actions that will drive growth.”
- Dashboard – The report noted that TABS Analytics’ “dashboards continue to be impressive,” with a very strong user experience that is graphically engaging. It added that the dashboard “has all the capabilities of a power user tool, but is intuitive enough for the general user” and the “inclusion of the presentation builder to facilitate turning insights into impactful materials makes life easier.”
“When I was leading TPx capabilities research and deployment over the last 15 years I was searching for the systems like those represented in the 2020 TPx report,” said Pam Brown, CCO of the Promotion Optimization Institute, and researcher and author of the POI TPx Vendor Panorama. “The advancements of the TPx systems and RGM capabilities in the last two years is phenomenal.”
To access the full POI TPx Vendor Panorama report, you must be a POI member. As a member, you also can receive complimentary passes to upcoming POI virtual and in-person events, POI Global Virtual Summit-Live on September 22, 2020, from 7 a.m. to 7 p.m. EDT, have access to the quarterly POI Manufacturer Connect Share Group and much more. For company/team membership, please email Joanie Hampton. Teams receive two hours of advisory with the TPx Vendor Panorama report author, Pam Brown.
About TABS Analytics
Operating since 1998, TABS Analytics, based in Shelton, Conn., is a technology-enabled analytics firm whose mission is to simplify and improve the way analytics are conducted in the consumer products industry. TABS offers cloud-based software analytics and application solutions – including TABS Insight®, TABS Insight Connect™ (formerly Pivotstream®), Hybrid® and TABS Total Insights™ - for CPG manufacturers that integrate, harmonize, and analyze sales and marketing data. Additional services include TABS WorldView™, a global business intelligence tool, and TABS Promo Insights™, a cloud-based software and consulting service that helps companies measure, plan and optimize trade spending. TABS also offers market research and shopper insights services through its division, Decision Insight, a leader in the space that uncovers shopper behaviors and motivations. Utilizing ShopperIQ® and Digital.IQ™, proprietary virtual platforms for brick & mortar and eCommerce, Decision Insight delivers effective strategies that win at retail.
For more information about TABS, please visit www.tabsanalytics.com or email firstname.lastname@example.org. For more information about Decision Insight, please visit www.decisioninsight.com or email email@example.com.