New brand identity reflects company’s longstanding expertise in sales and marketing analytics for consumer packaged goods companies
Shelton, CT – January 8, 2016 –TABS Group, the leading outsourced sales and marketing analytics firm in the consumer packaged goods industry, has changed its name to TABS Analytics, the company announced today. The new name aligns with the company’s longstanding mission to simplify and improve sales and marketing analytics for consumer package goods companies.
“We are excited to announce this new chapter in our company’s history,” said Kurt Jetta, CEO and founder of TABS Analytics. “Since our founding 18 years ago, we have prided ourselves in delivering analytical innovations in the consumer products industry that simplify and improve business analytics. Our new company name reflects what we do.”
More than 50 companies around the globe are using TABS Analytics’ services and products for category management, trade promotion analytics, data integration, retail space optimization, advanced marketing analytics, and global analytics.
The new TABS Analytics name is effective immediately and will be implemented across all of the company’s products and services over the next several months.
About TABS Analytics
Operating since 1998, TABS Analytics, formerly TABS Group, based in Shelton, Conn., is a technology-enabled analytics firm. Its mission is to simplify and improve sales and marketing analytics in the consumer packaged goods industry. Primary services are TABS CatMan Advantage™, an outsourced category management solution, TABS WorldView®, a global business intelligence tool, and TABS Promo Insight™, a cloud-based software and consulting service that helps companies measure, plan and optimize trade spending. For more information, please call 203-446-8837, email robertbaldwin@tabsanalytics.com or visit www.tabsanalytics.com
