TABS Analytics Blog

TABS Group Announces Promotion of Bill Laros to Partner

Laros’ promotion reflects contributions to TABS Group and leading the Chicago office

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Vitamin Industry Growth Slows, Consumers Switch Market Channels

SHELTON, Conn., June 13, 2012 /PRNewswire/ -- In its fifth year, TABS Group Annual Vitamin Study reports a small increase of 2 percent in vitamin sales versus 2011, to $12.2 billion. This is despite the percentage of US vitamin users in 2012 decreasing from 71 to 66 percent. In addition to trade-ups and price inflation, this development indicates most of the increased usage is emanating from current buyers purchasing more vitamins. The survey likewise shows a significant shift in where consumers are purchasing vitamins

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Organic Products on the Rise


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TABS Group Identifies Strong Gains in Vitamin Category

SHELTON, Conn., June 16, 2011 -- After a period of growth uncertainty, the Vitamin, Minerals and Supplements (VMS) market (aka Vitamins) in the U.S. continues to grow at a healthy 8% clip and is now at $12B in retail sales annually according to TABS Group, Inc., a leading marketing research and consulting company based in Shelton, CT.

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MEI Expands Trade Promotion Services with TABS Group

[Editor's Note / January 2021 / Blacksmith Applications Acquires TABS Analytics]


Strategic Alliance Adds Analytics Depth to MEI's Solutions

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TABS Study Identifies Strong Opposition to Health Care Reform

Opposition Linked to Person's Level of Vitamin and Nutritional Supplement Usage

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Organic Product Consumer Base Holds Steady

Shelton, CT – January 12th, 2011 - For the third straight year, the percentage of US consumers purchasing Organic products has held steady in the 38-39% range, reports Shelton, CT-based marketing research and consulting company, TABS Group, Inc. ( While there has been no growth in the buyer count of Organic products since last year, there was a considerable shift in outlet patterns towards Mass Market and away from Natural Foods.

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2010 VMS Market Study

Tabs Group Pegs Vitamin Category at $11B in the US

Shelton, CT – June 4th, 2010 - TABS Group, Inc., a leading marketing research and consulting company based in Shelton, CT, has released their latest estimate of the size of the Vitamin, Minerals and Supplements (VMS) market in the U.S. According to Dr. Kurt Jetta, President of TABS Group, the market has surged by about 20% since the last time an estimate was done in January 2008.

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Unilever Extends Contract for TSA®


SHELTON, CT, April 19, 2010 TABS Group, a marketing research and consulting company based in Shelton, CT (, announced today an extension of its contract with Unilever ( - NYSE: UN, UL). The terms of the deal were not disclosed.

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Organic Foods and HBC Still Not Mainstream [TABS Group Research]

Shelton, CT (January 2, 2009) – Despite all of the attention from the media and consumer products manufacturers, Organic Foods and Beauty Care items have still not gained mainstream acceptance by American consumers according to a recently released study by TABS Group, a leading Marketing Research and Consulting firm in the Consumer Products Industry. “There is a significant gap between the hype and reality of consumer purchase behavior with regards to Organic products,” states TABS Group President and Founder, Dr. Kurt Jetta. “Less than 40% of Adults claim to have purchased anything from the major Organic categories in the last six months.”

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