Only 4.5 percent of US consumers shop regularly online for groceries; 69 percent of US consumers never shop online for food and beverage consumables
Shelton, CT – September 14, 2016 –The TABS Analytics Fourth Annual Food and Beverage Study found once again that online grocery shopping continues to be weak, with just 4.5 percent of consumers regularly purchasing food and beverages online compared to 78 percent of consumers regularly purchasing food and beverages from brick and mortar grocery outlets. Although regular online grocery purchasing increased by half a percentage point since the 2015 study (from 3.9 percent in 2015 to 4.5 percent in 2016), it has yet to break five percent in the four years TABS has conducted this study.