TABS Analytics Blog

The Importance of eCommerce Data Harmonization

The COVID-19 pandemic caused a sudden and seismic shift in the retail sector that influenced consumption patterns, shopping behavior, what and where consumers buy, and how much and how often they buy. 

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What Is Data Harmonization? A Time-Saving Guide

Data is just like water—it’s everywhere and takes many different shapes. 

When collected and stored properly, you have what’s called a “data lake,” where you can swim in incredible, game-changing insight. 

But on the shadowy side of the data lake is the data swamp, where formatting issues, duplicates, junk, and missing data are aplenty. It can be a place of distress and confusion where there are so many data sources, analysts are drowning in data download and retrieval.

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