According to a recent article by foodnavigator-usa.com, growth in the once red-hot US yogurt category is slowing down and could even turn negative in 2015. Kurt Jetta weighs in on this trend to explain the underlying reasons for this imminent decline.
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"Overall sales are up 4.3% in the past 12 months. That's the more significant number, says Kurt Jetta, CEO of consumer and retail analytics firm TABS Group. Because Labor Day fell on Sept. 1 this year, most back-to-school spending happened in August."
TABS Group’s founder, Kurt Jetta, weighs in on the Dollar Tree-Family Dollar merger announcement in this recent USA Today article.
TABS Group featured in NorthJersey.com report on Back-to-School promotional trends. Click here to read more
TABS Group featured in Drug Store News report on Kroger acquisition of vitacost.com. Click here to read the full article
Last month I review how Tier I companies (the Top 15 in CPG) saw zero growth, and in fact, very little change in sales at all. Of the 15, only one (Mondelez at +6%) had growth equal to or greater than the category average of +2%. Conversely, only two of the 15 had any meaningful declines, both at -2%. This month we look at the 60 Tier II companies in CPG, which I will define as non-Top 15, but greater than $1B in US-AOC sales for 2012. The story of these companies, that account for 28% of CPG sales, start to tell an interesting story about the ability of companies to drive meaningful sales in their business.
In 2012 Consumer Package Goods, according to Nielsen, generated annual retail sales of $630B sales, up a modest +2% vs. the prior year1. Interestingly, of the more than 15,000 manufacturers, the Top 15 CPG Manufacturers, who each did in excess of $5.5B in sales and accounted for 30% of CPG retail revenue1, were flat vs. prior year. In fact only one, Mondelez (+6%), had growth that was equal to or greater than the industry overall.
