TABS Analytics Blog

Former Unilever Executive Art Drogue Joins TABS Analytics Board of Directors

Drogue Offers Significant Tier 1 CPG Experience as TABS Continues Strategic Evolution

Shelton, Conn. – July 22, 2019TABS Analytics today announced that Arthur (Art) B. Drogue, who held executive roles at Unilever, Best Foods, Nabisco and other major Consumer Packaged Goods companies, has joined TABS’s board of directors.

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After Meteoric Rise, Online Vitamin Sales Supplements Plateau, According to Latest TABS Analytics Vitamin Survey

2019 Report Offers Analysis of Top 10 VMS Trends Defining the Past Decade

Shelton, Conn. – June 27, 2019 – Mass market brick and mortar stores, like Walmart and Target, and eCommerce retailers have seen the most success in attracting buyers of vitamins, minerals and nutritional supplements (VMS), according the TABS Analytics 12th Annual Vitamin Study. However, after more than doubling in the past decade, overall online penetration has plateaued at about 17%. This stagnation in online purchasing leads to questions about whether eCommerce can ever exceed more than one-fifth of the total market in any consumer package goods (CPG) categories.

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TABS Analytics Enters Joint Venture with CPGToolBox to Deliver Integrated Trade Promotion and Optimization Solution

Single platform to provide manufacturers with unprecedented, full-spectrum analytics suite for their trade promotion spending

Shelton, Conn. – June 20, 2019TABS Analytics today announced that it is collaborating with CPGToolBox to deliver an integrated trade promotion and optimization solution for consumer packaged goods (CPG) manufacturers. The joint venture brings together the two organizations’ best-in-class solutions to forecast, plan, settle and analyze promotions, and then conduct a rigorous analytical overview of the optimal promotional strategies and tactics for clients' brands.

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TABS Analytics Joins Forces with Industry Leader Decision Insight

Addition of Leading Virtual Shopper Research and Retail Strategy Firm Enhances TABS's Data Analytics Expertise and Extends Platform to Support Expanding Array of Clients and Categories

 

Shelton, Conn. – May 7, 2019TABS Analytics today announced that it acquired Decision Insight, a Kansas City, Mo.-based global shopper marketing research and analytics firm with expertise in both brick-and-mortar and online shopping environments. Decision Insight is a pioneer in virtual shopping research, providing shopper insights and retail strategies about shopper behaviors and motivations for manufacturers, retailers and restaurants.

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TABS Analytics Announces Acquisition of Hybrid Intelligence

Strategic Acquisition Enhances TABS Analytics' Integrated Planning Solutions

Shelton, Conn. – March 25, 2019TABS Analytics announced today that it has acquired Hybrid Intelligence Inc., a Shelton, Conn.-based company that develops technology and provides services to operationalize data and analytics capabilities. Hybrid Intelligence specializes in enterprise integration, data management, analysis, planning and analytics for consumer-packaged goods (CPG), manufacturing and industrials.

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TABS Analytics Projects Recessionary Times Ahead for Cosmetics Industry

5th Annual Color Cosmetics Study Shows Multi-Year Declines in Purchasing by Heavy Buyers and Key Demographics, and Less Overall Consumer Engagement in the Sector

Shelton, CT – November 27, 2018 – Faced with fewer heavy buyers in key demographics, declines in purchasing across all product types and generally less consumer engagement in stores and online, the cosmetics industry is on the precipice of recession, according to the TABS Analytics 5th Annual Color Cosmetics Study. The study offers insights into cosmetics purchasing trends, including who buys cosmetics, the specific products consumers buy, the outlets at which they make purchases, the factors influencing purchase decisions, and year-over-year changes in behavior and attitudes.

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Strong Economy and Rising Income Fuels Meaningful Growth in Consumables Market, According to TABS Analytics’ 6th Annual Food & Beverage Study

Despite Growth, Online Grocery Still Has Long Way to Go to Become Meaningful Player

Shelton, CT – October 17, 2018 – Food and beverage categories have seen a meaningful increase over the last two years, as many major retailers saw same store sales rise thanks to an increase in median income and a low unemployment rate, according to the TABS Analytics 6th Annual Food and Beverage Consumables Study. The study identified solid share gains for online grocery but found that the format is still a small player in the $800 billion industry, accounting for less than 5 percent of sales.

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Legalization of Cannabis Will Not Blunt Wine and Liquor Purchases, New TABS Analytics Report Reveals

Brand, Outlet and Discounts Play Little Role in Purchase Decision-Making

Shelton, CT – July 17, 2018 – As legalized, recreational cannabis becomes available in more states, it is not expected to have a significant impact on the purchasing of wine and liquor, according to the TABS Analytics 2018 Wine and Liquor Study. Similarly, consumers are not strongly influenced by brand, outlet and price when it comes to their making purchasing decisions. Even though nearly two-thirds of consumers make wine or alcohol purchases, the study shows a highly fragmented, immature market in which 27 percent or fewer of survey respondents noted they were familiar with liquor brands and only 19 percent for wine. In comparison, brand engagement for other consumer packaged goods (CPG) categories typically exceeds 40 percent to 50 percent, with customers shopping more frequently at specific outlets, while seeking discounts and other deals.

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TABS Analytics Names CPG Industry Veteran Tim Richerson as New CEO

Founder Dr. Kurt Jetta to Continue as Company Executive Chairman and Focus on Client Implementations and Product Development

Shelton, CT – July 10, 2018 – TABS Analytics, a leading CPG analytics firm, today announced that Tim Richerson, a consumer-packaged goods (CPG) industry veteran who held executive roles at Alan James Group and Rexall Sundown, has been named the company’s CEO. Dr. Kurt Jetta, TABS Analytics’ founder, will assume the role of Executive Chairman of the Board and will continue to work on major client implementations and new product development.

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Vitamin Sales Hit Record Heights as Online and Brick and Mortar Sales Continue to Rise, TABS Analytics Report Reveals

Growth Driven by Large Uptick in Occasional Buyers and  Addition of New Hair/Skin/Nail and Melatonin offerings

Shelton, CTJune 26, 2018 – Vitamin, mineral and nutritional supplement (VMS) sales grew by an estimated $500 million, or 3 percent, during the past year, driven by record increases at both online outlets and brick and mortar stores, according to the TABS Analytics 11th Vitamins, Minerals and Supplements Study. The 3 percent growth in the $14 billion VMS market was fueled by an increasing number of consumers who purchased products occasionally, and by strong growth at both Amazon and Walmart.

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