TABS Analytics Blog

Vitamin Sales Hit Record Heights as Online and Brick and Mortar Sales Continue to Rise, TABS Analytics Report Reveals

Growth Driven by Large Uptick in Occasional Buyers and  Addition of New Hair/Skin/Nail and Melatonin offerings

Shelton, CTJune 26, 2018 – Vitamin, mineral and nutritional supplement (VMS) sales grew by an estimated $500 million, or 3 percent, during the past year, driven by record increases at both online outlets and brick and mortar stores, according to the TABS Analytics 11th Vitamins, Minerals and Supplements Study. The 3 percent growth in the $14 billion VMS market was fueled by an increasing number of consumers who purchased products occasionally, and by strong growth at both Amazon and Walmart.

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U.S. Baby Products Sales Reverse Declines | Report | TABS Analytics

Toys “R” Us/Babies “R” Us bankruptcy not expected to affect the industry long-term as brick and mortar outlets projected to pick up most of the shift in sales

Shelton, CTMay 2, 2018U.S. baby products purchasing rebounded, growing three percent compared to 2017 according to TABS Analytics’ 2018 Baby Products Study, which was released today. According to the annual baby products study, an increase in purchasing from the lower income brackets (under $50,000) was a part of the reason for stabilization. The study says that purchasing also grew for older households, particularly those ages 65-74. The study showed that while purchase incidence is higher for households with young children than households without young children, households without young children comprise about 58 percent of the buyers overall and 50 percent of any given baby products segment. Purchase incidence for households without young children is 16 percent overall, the study showed.

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Need For Promotional Deals Declining Among Cosmetics Buyers | TABS Analytics

Online reviews, demo videos strongly influence heavy buyers’ cosmetics purchase decisions

Shelton, CTNovember 28, 2017 – Women who buy 10 or more types of cosmetics products annually (defined as heavy buyers) say online reviews are now more important than saving money when it comes to making purchasing decisions, according to TABS Analytics’ Fourth Annual Cosmetics Study. According to the study, 52 percent of heavy buyers are influenced by online reviews, but only 49 percent like to shop at cosmetics stores with good deals. Deal preference among heavy buyers dropped 11 percentage points from 60 percent in 2016 to 49 percent this year. But for light buyers (who annually buy 1-4 types of products) deal preference remains strong (42 percent) compared to online reviews (17 percent). For medium buyers (5-9 types purchased), deal preference (48 percent) also tops online reviews (25 percent).

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Walmart Tops $75 Billion Household Care Market | Report | TABS Analytics

Hispanic and black households, large families help drive sales, as do high purchase size and purchase frequency, in part due to significant distribution across multiple channels

Shelton, CT – October 31, 2017 –Walmart leads all outlets for purchase share in the $75 billion household products market, TABS Analytics reported in its first TABS Household Care Study Webinar. This sector has much more channel competition than other consumer packaged goods (CPG) categories, TABS said. Walmart leads with 16.4 percent of purchases, but food retailers aren’t far behind with 14.9 percent. Dollar stores and home improvement stores have a 9.5 and 9.3 percent share, respectively, and there are nine outlets with a purchase share of at least 5 percent. E-commerce share of purchases is only 5 percent and TABS hypothesizes that the low share is a result of the high purchase frequency of many household products across multiple channels. 

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TABS Analytics Acquires Pivotstream | TABS Analytics

Complementary expertise of both companies provides multi-faceted platform to service wide array of clients and categories in consumer packaged goods (CPG) arena

 

Shelton, CT – October 16, 2017 – TABS Analytics has announced that it has completed the acquisition of Pivotstream, Inc., a Seattle-based global data analytics firm. Pivotstream, a global business intelligence firm that operates in CPG, has strong ties to the wine and spirits industry, with three of the top U.S. distributors as clients. TABS says that the Pivotstream platform will be a core component of TABS’ service offerings going forward.

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2016 Online Shopping Report - Us Vs. Uk | Research | TABS Analytics

Discount grocery stores, led by Aldi, have largest gain in share of trips, while traditional grocers, Target and CVS lose share in food and beverage categories

Shelton, CT – September 25, 2017 – Online grocery shopping’s share of trips in the U.S. has grown 13 percent over 2016, according to TABS Analytics’ Fifth Annual Food and Beverage Consumables Study. Although regular online shopping has increased, it is still eclipsed by the 98 percent of consumers who reported shopping in brick and mortar grocery outlets for foods and beverages (also known as consumables). For the first time, the annual TABS study analyzed the U.K. food and beverage market and found that online grocery shopping accounts for 8 percent of all shopping trips, which is more than double the U.S. number of 3.6 percent.

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President Trump Has Support From Online Grocery Buyers | TABS Analytics

Early Results of TABS Analytics 5th Annual Food and Beverage Survey Show
Differences between Online and Brick and Mortar Shoppers at
Retailers including Target and Walmart

 

Shelton, CT – August 17, 2017 – TABS Analytics today shared early results from its forthcoming Annual Food and Beverage Consumables Study that showed that some of the strongest support for President Donald Trump comes from online shoppers. Target.com and Walmart.com shoppers, in particular, were more favorable of the President than those who shop at other grocery outlets, including the brick and mortar stores of those retailers.

 

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Online Vitamin Sales Surge 20% fueled by Walmart | TABS Analytics

VMS market has grown six percent over 2016; Costco and brick and mortar ecommerce post sizable share gains while CVS and Food Channel lose ground.

 

Shelton, CT – July 19, 2017 – Online sales for vitamins, minerals and supplements (VMS) surged 20 percent growing from $2 billion in 2016 to $2.4 billion in 2017, according to TABS Analytics’ 10th Vitamins, Minerals and Supplements Study. Much of the growth is due to the performance of brick and mortar online retailers, which outpaced Amazon and other pure play outlets in growth and gained almost 19 percentage points in online transaction share.  Brick and mortar stores sales of VMS grew three percent. TABS Analytics estimates the annual U.S. VMS market grew 6 percent over 2016 and now stands at $13.5 billion in sales annually.

 

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U.S. Baby Products Market Down $3 Billion | Report | TABS Analytics

High income households fueling sales while households under $74,000 pull back from $30 Billion baby care products market; Walmart and Target lead all retailers in overall sales

 

 

Shelton, CT – April 26, 2017 – U.S. baby products sales have declined at least $3 billion (approximately 10 percent of the baby product market) compared to 2016 according to TABS Analytics’ 2017 Baby Products Study which was released today. According to the annual baby products study, 57 percent of high income households with incomes of $150,000 or more made at least one baby product purchase in the last year compared to just 24 percent of households with incomes between $75,000 to $99,000. Although the online share of baby products sales increased from 20 percent in 2016 to 22 percent in 2017, the actual online sales dropped, mirroring the overall drop in sales of the entire U.S. baby products market.

 

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Walmart Tops $40 Billion Personal Care Market | Research | TABS Analytics

 

Generation X, Hispanics, and consumers in West South Central, U.S. are propelling sales, only 2.5 percent of all U.S. adults shop online and buy organics

 

 

Shelton, CT – March 21, 2017 – Walmart leads all retailers with a 19.4 percent share of purchases in the $40 billion personal care market TABS Analytics reported today in its First TABS Analytics Personal Care Study. Traditional food stores (such as Kroger and Publix) followed closely behind with a 16.6 percent share and Target came in next with 12.1 percent share. Online purchases of personal care products have just a 3.1 percent share -- roughly $1.2 billion of the $40 billion personal care market. Generation X (ages 35-44) led all age groups in heavy buying with 37 percent, and millennials coming in a distant second with at 24 percent. Thirty-three percent of Hispanics reported being heavy purchasers of personal care products.

 

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