TABS Analytics Blog

Addition of Leading Virtual Shopper Research and Retail Strategy Firm Enhances TABS's Data Analytics Expertise and Extends Platform to Support Expanding Array of Clients and Categories

Shelton, Conn. – May 7, 2019 – TABS Analytics today announced that it acquired Decision Insight, a Kansas City, Mo.-based global shopper marketing research and analytics firm with expertise in both brick-and-mortar and online shopping environments. Decision Insight is a pioneer in virtual shopping research, providing shopper insights and retail strategies about shopper behaviors and motivations for manufacturers, retailers and restaurants.

Strategic Acquisition Enhances TABS Analytics' Integrated Planning Solutions

Shelton, Conn. – March 25, 2019 – TABS Analytics announced today that it has acquired Hybrid Intelligence Inc., a Shelton, Conn.-based company that develops technology and provides services to operationalize data and analytics capabilities. Hybrid Intelligence specializes in enterprise integration, data management, analysis, planning and analytics for consumer-packaged goods (CPG), manufacturing and industrials.

5^th Annual Color Cosmetics Study Shows Multi-Year Declines in Purchasing by Heavy Buyers and Key Demographics, and Less Overall Consumer Engagement in the Sector

Shelton, CT – November 27, 2018 – Faced with fewer heavy buyers in key demographics, declines in purchasing across all product types and generally less consumer engagement in stores and online, the cosmetics industry is on the precipice of recession, according to the TABS Analytics 5^th Annual Color Cosmetics Study. The study offers insights into cosmetics purchasing trends, including who buys cosmetics, the specific products consumers buy, the outlets at which they make purchases, the factors influencing purchase decisions, and year-over-year changes in behavior and attitudes.

Despite Growth, Online Grocery Still Has Long Way to Go to Become Meaningful Player

Shelton, CT – October 17, 2018 – Food and beverage categories have seen a meaningful increase over the last two years, as many major retailers saw same store sales rise thanks to an increase in median income and a low unemployment rate, according to the TABS Analytics 6th Annual Food and Beverage Consumables Study. The study identified solid share gains for online grocery but found that the format is still a small player in the $800 billion industry, accounting for less than 5 percent of sales.

Brand, Outlet and Discounts Play Little Role in Purchase Decision-Making

Shelton, CT – July 17, 2018 – As legalized, recreational cannabis becomes available in more states, it is not expected to have a significant impact on the purchasing of wine and liquor, according to the TABS Analytics 2018 Wine and Liquor Study. Similarly, consumers are not strongly influenced by brand, outlet and price when it comes to their making purchasing decisions. Even though nearly two-thirds of consumers make wine or alcohol purchases, the study shows a highly fragmented, immature market in which 27 percent or fewer of survey respondents noted they were familiar with liquor brands and only 19 percent for wine. In comparison, brand engagement for other consumer packaged goods (CPG) categories typically exceeds 40 percent to 50 percent, with customers shopping more frequently at specific outlets, while seeking discounts and other deals.

Founder Dr. Kurt Jetta to Continue as Company Executive Chairman and Focus on Client Implementations and Product Development

Shelton, CT – July 10, 2018 – TABS Analytics, a leading CPG analytics firm, today announced that Tim Richerson, a consumer-packaged goods (CPG) industry veteran who held executive roles at Alan James Group and Rexall Sundown, has been named the company’s CEO. Dr. Kurt Jetta, TABS Analytics’ founder, will assume the role of Executive Chairman of the Board and will continue to work on major client implementations and new product development.

Growth Driven by Large Uptick in Occasional Buyers and  Addition of New Hair/Skin/Nail and Melatonin offerings

Shelton, CT – June 26, 2018 – Vitamin, mineral and nutritional supplement (VMS) sales grew by an estimated $500 million, or 3 percent, during the past year, driven by record increases at both online outlets and brick and mortar stores, according to the TABS Analytics 11^th Vitamins, Minerals and Supplements Study. The 3 percent growth in the $14 billion VMS market was fueled by an increasing number of consumers who purchased products occasionally, and by strong growth at both Amazon and Walmart.

Toys “R” Us/Babies “R” Us bankruptcy not expected to affect the industry long-term as brick and mortar outlets projected to pick up most of the shift in sales

Shelton, CT – May 2, 2018 – U.S. baby products purchasing rebounded, growing three percent compared to 2017 according to TABS Analytics’ 2018 Baby Products Study, which was released today. According to the annual baby products study, an increase in purchasing from the lower income brackets (under $50,000) was a part of the reason for stabilization. The study says that purchasing also grew for older households, particularly those ages 65-74. The study showed that while purchase incidence is higher for households with young children than households without young children, households without young children comprise about 58 percent of the buyers overall and 50 percent of any given baby products segment. Purchase incidence for households without young children is 16 percent overall, the study showed.

Online reviews, demo videos strongly influence heavy buyers’ cosmetics purchase decisions

Shelton, CT – November 28, 2017 – Women who buy 10 or more types of cosmetics products annually (defined as heavy buyers) say online reviews are now more important than saving money when it comes to making purchasing decisions, according to TABS Analytics’ Fourth Annual Cosmetics Study. According to the study, 52 percent of heavy buyers are influenced by online reviews, but only 49 percent like to shop at cosmetics stores with good deals. Deal preference among heavy buyers dropped 11 percentage points from 60 percent in 2016 to 49 percent this year. But for light buyers (who annually buy 1-4 types of products) deal preference remains strong (42 percent) compared to online reviews (17 percent). For medium buyers (5-9 types purchased), deal preference (48 percent) also tops online reviews (25 percent).

Hispanic and black households, large families help drive sales, as do high purchase size and purchase frequency, in part due to significant distribution across multiple channels

Shelton, CT – October 31, 2017 –Walmart leads all outlets for purchase share in the $75 billion household products market, TABS Analytics reported in its first TABS Household Care Study Webinar. This sector has much more channel competition than other consumer packaged goods (CPG) categories, TABS said. Walmart leads with 16.4 percent of purchases, but food retailers aren’t far behind with 14.9 percent. Dollar stores and home improvement stores have a 9.5 and 9.3 percent share, respectively, and there are nine outlets with a purchase share of at least 5 percent. E-commerce share of purchases is only 5 percent and TABS hypothesizes that the low share is a result of the high purchase frequency of many household products across multiple channels.