“How important is social media to beauty shoppers when deciding which products to buy? Which online channels are the most popular among beauty enthusiasts? To answer these questions, among many others, Drug Store News has teamed up with consumer analytics company TABS Group for a webinar to further examine today’s beauty landscape.”
In the 2nd Annual Consumer Value Study for Consumables, TABS Group looks at how shopping behavior and attitudes have changed vs. last year with respect to consumer’s use of promotional offers. Further we analyze how these promotional search behaviors affect their choices of outlets including Walmart, Target, Walgreen’s, Costco, etc.. Other areas covered are quantifying the size of previously hard-to-track channels such as Natural Food and Online purchasing.