--- title: Category Management – Decision Insight description: Category Management | Decision Insight knows shopper insights and its application to category management. Create retail solutions in brick & mortar and eCommerce. image: https://www.tabsanalytics.com/hubfs/DecisionInsight_May2019%20Theme/Images/cat-man-a-1.jpg --- Hit enter to search or ESC to close [ ![Decinsight_by_TCG_EN_Hor_2022](https://www.tabsanalytics.com/hs-fs/hubfs/Decinsight_by_TCG_EN_Hor_2022.webp?width=540&height=61&name=Decinsight_by_TCG_EN_Hor_2022.webp)](https://www.tabsanalytics.com/) - Solutions - [ShopperIQ](https://www.tabsanalytics.com/shopperiq) - [Aisle Creation](https://www.tabsanalytics.com/aislecreation) - [Arrangement](https://www.tabsanalytics.com/arrangement) - [Assortment](https://www.tabsanalytics.com/assortment) - [Consumer Decision Trees](https://www.tabsanalytics.com/consumer-decision-trees) - [Merchandising](https://www.tabsanalytics.com/merchandising) - [Packaging](https://www.tabsanalytics.com/packaging) - [Price/Size Optimization](https://www.tabsanalytics.com/price-size-optimization) - [Pricing](https://www.tabsanalytics.com/pricing) - [Digital.IQ](https://www.tabsanalytics.com/digital-iq-ecommerce) - 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Solutions - [ShopperIQ](https://www.tabsanalytics.com/shopperiq) - [Aisle Creation](https://www.tabsanalytics.com/aislecreation) - [Arrangement](https://www.tabsanalytics.com/arrangement) - [Assortment](https://www.tabsanalytics.com/assortment) - [Consumer Decision Trees](https://www.tabsanalytics.com/consumer-decision-trees) - [Merchandising](https://www.tabsanalytics.com/merchandising) - [Packaging](https://www.tabsanalytics.com/packaging) - [Price/Size Optimization](https://www.tabsanalytics.com/price-size-optimization) - [Pricing](https://www.tabsanalytics.com/pricing) - [Digital.IQ](https://www.tabsanalytics.com/digital-iq-ecommerce) - [Digital CDT](https://www.tabsanalytics.com/digital-cdt) - [Digital.IQ – Test & Learn](https://www.tabsanalytics.com/digital-iq-test-learn) - [Digital Path to Purchase](https://www.tabsanalytics.com/digital-path-to-purchase) - [DiningIQ](https://www.tabsanalytics.com/diningiq) - [Menu Layout](https://www.tabsanalytics.com/menu-layout) - [Menu Optimization](https://www.tabsanalytics.com/menu-optimization) - [DiningIQ Merchandising](https://www.tabsanalytics.com/diningiq-merchandising) - [DiningIQ Digital](https://www.tabsanalytics.com/diningiq-digital) - [Brand Insights](https://www.tabsanalytics.com/brand-insights) - [Category Management](https://www.tabsanalytics.com/category-management/) - Methods - Analytics - [Virtual Conjoint](https://www.tabsanalytics.com/virtual-conjoint) - [Flavor Analysis (TURF+)](https://www.tabsanalytics.com/flavor-analysis-turf-plus/) - [Diagnostics](https://www.tabsanalytics.com/diagnostics) - Library - [Blog](https://www.decisioninsight.com/blog) - [Newsletters](https://www.decisioninsight.com/newsletters) - [Newsletter Signup](https://share.hsforms.com/544043/498a6e46-df85-4e80-b62e-d8371b22090e) - [Thought Leadership](https://www.tabsanalytics.com/thought-leadership) - [Digital Era 4ps](https://www.tabsanalytics.com/digital-era-4ps) - [Place](https://www.tabsanalytics.com/digital-era-4ps#place) - [Price](https://www.tabsanalytics.com/digital-era-4ps#price) - [Promotion](https://www.tabsanalytics.com/digital-era-4ps#promotion) - [Product](https://www.tabsanalytics.com/digital-era-4ps#product) - About - [About DI](https://www.tabsanalytics.com/about-di) - [How We Work](https://www.tabsanalytics.com/how-we-work) - [Overview](https://www.tabsanalytics.com/how-we-work) - [Discover](https://www.tabsanalytics.com/how-we-work#discover) - [Create](https://www.tabsanalytics.com/how-we-work#create) - [Validate](https://www.tabsanalytics.com/how-we-work#validate) - [Activate](https://www.tabsanalytics.com/how-we-work#activate) - [Team Bios](https://www.tabsanalytics.com/team-bios) - [Contact](https://www.decisioninsight.com/contact-us) - Solutions - [ShopperIQ](https://www.tabsanalytics.com/shopperiq) - [ShopperIQ Overview](https://www.tabsanalytics.com/shopperiq) - [Aisle Creation](https://www.tabsanalytics.com/aislecreation) - [Arrangement](https://www.tabsanalytics.com/arrangement) - [Assortment](https://www.tabsanalytics.com/assortment) - [Consumer Decision Trees](https://www.tabsanalytics.com/consumer-decision-trees) - [Merchandising](https://www.tabsanalytics.com/diningiq-merchandising) - [Packaging](https://www.tabsanalytics.com/packaging) - [Price/Size Optimization](https://www.tabsanalytics.com/price-size-optimization) - [Pricing](https://www.tabsanalytics.com/pricing) - [Digital.IQ](https://www.tabsanalytics.com/digital-iq-ecommerce) - [Digital.IQ Overview](https://www.tabsanalytics.com/digital-iq-ecommerce) - [Digital CDT](https://www.tabsanalytics.com/digital-cdt) - [Digital.IQ – Test & Learn](https://www.tabsanalytics.com/digital-iq-test-learn) - [Digital Path to Purchase](https://www.tabsanalytics.com/digital-path-to-purchase) - [DiningIQ](https://www.tabsanalytics.com/diningiq) - [DiningIQ Overview](https://www.tabsanalytics.com/diningiq) - [Menu Layout](https://www.tabsanalytics.com/menu-layout) - [Menu Optimization](https://www.tabsanalytics.com/menu-optimization) - [DiningIQ Merchandising](https://www.tabsanalytics.com/diningiq-merchandising) - [DiningIQ Digital](https://www.tabsanalytics.com/diningiq-digital) - [Brand Insights](https://www.tabsanalytics.com/brand-insights) - [Category Management](https://www.tabsanalytics.com/category-management/) - Methods - Analytics - [Virtual Conjoint](https://www.tabsanalytics.com/virtual-conjoint) - [Flavor Analysis (TURF+)](https://www.tabsanalytics.com/flavor-analysis-turf-plus/) - [Diagnostics](https://www.tabsanalytics.com/diagnostics) - Library - [Blog](https://www.decisioninsight.com/blog) - [Newsletters](https://www.decisioninsight.com/newsletters) - [Digital Era 4ps](https://www.tabsanalytics.com/digital-era-4ps) - [Overview](https://www.tabsanalytics.com/digital-era-4ps) - [Place](https://www.tabsanalytics.com/digital-era-4ps#place) - [Price](https://www.tabsanalytics.com/digital-era-4ps#price) - [Promotion](https://www.tabsanalytics.com/digital-era-4ps#promotion) - [Product](https://www.tabsanalytics.com/digital-era-4ps#product) - About - [About DI](https://www.tabsanalytics.com/about-di) - [How We Work](https://www.tabsanalytics.com/how-we-work) - [Overview](https://www.tabsanalytics.com/how-we-work) - [Discover](https://www.tabsanalytics.com/how-we-work#discover) - [Create](https://www.tabsanalytics.com/how-we-work#create) - [Validate](https://www.tabsanalytics.com/how-we-work#validate) - [Activate](https://www.tabsanalytics.com/how-we-work#activate) - [Team Bios](https://www.tabsanalytics.com/team-bios) - [Contact Us](https://www.decisioninsight.com/contact-us) - [816-221-0445](tel:+1-816-221-0445) # Category Management #### Research methodologies to address category management issues Category Management is one of the most successful business processes developed in the past century – used in one form or another by most manufacturers and retailers within the industry. Defining the category is the first step in the category management process. In the brick & mortar channel, category definition is largely driven by where retailers place products within the store. For example, orange juice is in the refrigerated section, eggs are in dairy, cereal in center store, and waffles are in frozen. Category definitions have traditionally been created based on the physical limitations of the retail store environment. The Category Management process is different online, where the physical limitations of the store are removed and shoppers have a different set of priorities. Category and Shopper strategies need to be customized for the eCommerce channel. Our client solutions team knows shopper insights and its application to category management to create breakthrough retail solutions, whether brick & mortar or eCommerce. With an ever-changing shopper and consumer, being able to look forward and be predictive vs. reactive is critical for success. Key CatMan research solutions include: - [Aisle Creation](https://www.tabsanalytics.com/aislecreation/) - [Product Adjacencies & Arrangement](https://www.tabsanalytics.com/arrangement/) - [Assortment](https://www.tabsanalytics.com/assortment/) - [Consumer Decision Trees](https://www.tabsanalytics.com/consumer-decision-trees/) - [Digital CDTs](https://www.tabsanalytics.com/digital-cdt/) - [Digital Path to Purchase](https://www.tabsanalytics.com/digital-path-to-purchase/) - [Digital Test & Learn Platform](https://www.tabsanalytics.com/digital-iq-test-learn/) ![ Category Management](https://www.tabsanalytics.com/hubfs/DecisionInsight_May2019%20Theme/Images/cat-man-a-1.jpg) #### **Aisle Creation** [LEARN MORE](https://www.tabsanalytics.com/aislecreation) #### **Arrangement** [LEARN MORE](https://www.tabsanalytics.com/arrangement) #### **Assortment** [LEARN MORE](https://www.tabsanalytics.com/assortment) #### **Consumer Decision Trees** [LEARN MORE](https://www.tabsanalytics.com/consumer-decision-trees) #### **Merchandising** [LEARN MORE](https://www.tabsanalytics.com/merchandising) #### **Packaging** [LEARN MORE](https://www.tabsanalytics.com/packaging) #### **Price/Size Optimization** [LEARN MORE](https://www.tabsanalytics.com/price-size-optimization) #### **Pricing** [LEARN MORE](https://www.tabsanalytics.com/pricing) ![ShopperIQ Proprietary Solutions](https://www.tabsanalytics.com/hubfs/DecisionInsight_May2019%20Theme/Images/catman-sb_Depositphotos_133016846_xl-2015.jpg) 1 #### ShopperIQ Proprietary Solutions ShopperIQ, Decision Insight’s proprietary suite of virtual shopping research solutions, provides the go-to-market confidence required in today’s competitive retail world. 2 #### Best-In-Class Research Our best-in-class research and insights specialists reliably transform consumer insights into successful retail solutions. By testing alternative in-store initiatives in the context of an actual store environment with a full category assortment, we are able to measure sales impact – and the important “whys” behind the sales activity. 3 #### Cost Effective Making the case for retailer implementation and going to market with confidence has never been easier, faster or more cost effective. And, DI ShopperIQ results correlate to in-market data at 90% or better. ### Recent Posts [Price Predictor - Price Elasticity Reimagined](https://www.decisioninsight.com/newsletters/price-predictor-price-elasticity-analysis) September 2, 2021 ![Price Predictor - Price Elasticity Reimagined](https://www.tabsanalytics.com/hs-fs/hubfs/price-predictor-f.jpg?length=150&name=price-predictor-f.jpg) [WHAT’S NEXT in Influencing Shoppers](https://www.decisioninsight.com/blog/what-next-in-influencing-shoppers) May 17, 2021 ![WHAT’S NEXT in Influencing Shoppers](https://www.tabsanalytics.com/hs-fs/hubfs/omnishopper.jpg?length=150&name=omnishopper.jpg) [What next for CPGs in eCommerce](https://www.decisioninsight.com/newsletters/what-next-for-cpgs-in-ecommerce) March 25, 2021 ![What next for CPGs in eCommerce](https://www.tabsanalytics.com/hs-fs/hubfs/ecomm-shoppers-1.jpg?length=150&name=ecomm-shoppers-1.jpg) [Virtual Shopping 101: What People Say Is Not What People Do](https://www.decisioninsight.com/blog/virtual-shopping-101) March 3, 2021 ![Virtual Shopping 101: What People Say Is Not What People Do](https://www.tabsanalytics.com/hs-fs/hubfs/what-shoppers-do.jpg?length=150&name=what-shoppers-do.jpg) [The Importance of Pricing to Shoppers and Retailers](https://www.decisioninsight.com/blog/pricing-white-paper) February 17, 2021 ![The Importance of Pricing to Shoppers and Retailers](https://www.tabsanalytics.com/hs-fs/hubfs/lowprice-retailer.jpg?length=150&name=lowprice-retailer.jpg) ### Request More Info [Tweets by DecisionInsight](https://twitter.com/DecisionInsight?ref_src=twsrc%5Etfw) © 2026 TELUS. 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