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Series Introduction When sitting down with new clients, TABS guides them through the six essential elements of managing trade promotion. Each successive step builds on the one before it, and they are...Read more
Introduction In our last post on promotional spending best practices, we stressed the importance of collecting the right metrics as the core foundation of good trade promotion analysis and...Read more
Editor's Note: this post was originally published in August 2014 and wasupdated in December 2015 to include addditional trade promotion optimization content links. The concept behind a trade...Read more
