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Series Introduction When sitting down with new clients, TABS guides them through the six essential elements of managing trade promotion. Each successive step builds on the one before it, and they are...Read more
TABS Analytics’ second annual U.S. Cosmetics Study found that millennial women (ages 18 to 34) are the heaviest buyers of beauty products in the $13 billion cosmetics market (market size excludes...Read more
Editor's Note: this post was originally published in August 2014 and was updated in December 2015 to include additionaltrade promotion optimization content links. The concept behind a trade promotion...Read more
TABS Analytics gives you a competitive advantage by simplifying the way you deal with your CPG data and giving you the power to easily extract competitive insights. We’re a technology-enabled analytics firm that’s been serving the consumer packaged goods industry since 1998.