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The 4 Most Useful Metrics In CPG Trade Promotion | TABS Analytics
Series Introduction When sitting down with new clients, TABS guides them through the six essential elements of managing trade promotion. Each successive step builds on the one before it, and they are...Read more
What is Trade Promotion Optimization and the Problems it Faces?
Editor's Note: this post was originally published in August 2014 and wasupdated in December 2015 to include addditional trade promotion optimization content links. The concept behind a trade...Read more
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Household Panel Data Metrics In the last several posts, we surveyed the innovative things we can do with the Nielsen, IRI, SPINS and other syndicated data that you’ve been buying for years. Now it’s...Read more