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Series Introduction When sitting down with new clients, TABS guides them through the six essential elements of managing trade promotion. Each successive step builds on the one before it, and they are...Read more
Introduction In our last post on promotional spending best practices, we stressed the importance of collecting the right metrics as the core foundation of good trade promotion analysis and...Read more
Household Panel Data Metrics In the last several posts, we surveyed the innovative things we can do with the Nielsen, IRI, SPINS and other syndicated data that you’ve been buying for years. Now it’s...Read more
