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Series Introduction When sitting down with new clients, TABS guides them through the six essential elements of managing trade promotion. Each successive step builds on the one before it, and they are...Read more
Editor's Note: this post was originally published in August 2014 and wasupdated in December 2015 to include addditional trade promotion optimization content links. The concept behind a trade...Read more
TABS Analytics’ second annual U.S. Cosmetics Study found that millennial women (ages 18 to 34) are the heaviest buyers of beauty products in the $13 billion cosmetics market (market size excludes...Read more
