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Series Introduction When sitting down with new clients, TABS guides them through the six essential elements of managing trade promotion. Each successive step builds on the one before it, and they are...Read more
Editor's Note: this post was originally published in August 2014 and wasupdated in December 2015 to include addditional trade promotion optimization content links. The concept behind a trade...Read more
Household Panel Data Metrics In the last several posts, we surveyed the innovative things we can do with the Nielsen, IRI, SPINS and other syndicated data that you’ve been buying for years. Now it’s...Read more
