Fact-Based Selling Webinar (Recording)
Dr. Kurt Jetta, TABS Analytics' CEO, outlined and discussd fact-based selling principles and methodologies, using a distribution-based analytics approach, including the importance of:
- Looking at share vs. rate of sale and the pitfalls of the former compared with the strengths of the latter
- Understanding brand strength by identifying where organic growth is occurring
- Using sales productivity and trend reporting to predict future success or weakness
- Bringing everything together in a succinct presentation (no binders allowed!)
- Plus more!
CPG professionals, especially those involved in analytics and sales roles, will benefit from this detailed discussion.
