TABS Analytics 2017 Webinar Series


Fact-Based Selling Webinar (Recording)


Dr. Kurt Jetta, TABS Analytics' CEO, outlined and discussd fact-based selling principles and methodologies, using a distribution-based analytics approach, including the importance of:Business Metrics Webinar

  • Looking at share vs. rate of sale and the pitfalls of the former compared with the strengths of the latter
  • Understanding brand strength by identifying where organic growth is occurring
  • Using sales productivity and trend reporting to predict future success or weakness
  • Bringing everything together in a succinct presentation (no binders allowed!) 
  • Plus more!

CPG professionals, especially those involved in analytics and sales roles, will benefit from this detailed discussion.


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