---
title: Jordan Henderson – Decision Insight
description: Jordan Henderson – Decision Insight
---

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          - [Aisle Creation](https://www.tabsanalytics.com/aislecreation)
          - [Arrangement](https://www.tabsanalytics.com/arrangement)
          - [Assortment](https://www.tabsanalytics.com/assortment)
          - [Consumer Decision Trees](https://www.tabsanalytics.com/consumer-decision-trees)
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          - [Packaging](https://www.tabsanalytics.com/packaging)
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          - [Pricing](https://www.tabsanalytics.com/pricing)
    - [Digital.IQ](https://www.tabsanalytics.com/digital-iq-ecommerce) 
          - [Digital CDT](https://www.tabsanalytics.com/digital-cdt)
          - [Digital.IQ – Test & Learn](https://www.tabsanalytics.com/digital-iq-test-learn)
          - [Digital Path to Purchase](https://www.tabsanalytics.com/digital-path-to-purchase)
    - [DiningIQ](https://www.tabsanalytics.com/diningiq) 
          - [Menu Layout](https://www.tabsanalytics.com/menu-layout)
          - [Menu Optimization](https://www.tabsanalytics.com/menu-optimization)
          - [DiningIQ Merchandising](https://www.tabsanalytics.com/diningiq-merchandising)
          - [DiningIQ Digital](https://www.tabsanalytics.com/diningiq-digital)
    - [Brand Insights](https://www.tabsanalytics.com/brand-insights)
    - [Category Management](https://www.tabsanalytics.com/category-management/)
- Methods 
    - Analytics 
          - [Virtual Conjoint](https://www.tabsanalytics.com/virtual-conjoint)
          - [Flavor Analysis (TURF+)](https://www.tabsanalytics.com/flavor-analysis-turf-plus/)
    - [Diagnostics](https://www.tabsanalytics.com/diagnostics)
- Library 
    - [Blog](https://www.decisioninsight.com/blog)
    - [Newsletters](https://www.decisioninsight.com/newsletters)
    - [Newsletter Signup](https://share.hsforms.com/544043/498a6e46-df85-4e80-b62e-d8371b22090e)
    - [Thought Leadership](https://www.tabsanalytics.com/thought-leadership)
    - [Digital Era 4ps](https://www.tabsanalytics.com/digital-era-4ps) 
          - [Place](https://www.tabsanalytics.com/digital-era-4ps#place)
          - [Price](https://www.tabsanalytics.com/digital-era-4ps#price)
          - [Promotion](https://www.tabsanalytics.com/digital-era-4ps#promotion)
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          - [Arrangement](https://www.tabsanalytics.com/arrangement)
          - [Assortment](https://www.tabsanalytics.com/assortment)
          - [Consumer Decision Trees](https://www.tabsanalytics.com/consumer-decision-trees)
          - [Merchandising](https://www.tabsanalytics.com/diningiq-merchandising)
          - [Packaging](https://www.tabsanalytics.com/packaging)
          - [Price/Size Optimization](https://www.tabsanalytics.com/price-size-optimization)
          - [Pricing](https://www.tabsanalytics.com/pricing)
    - [Digital.IQ](https://www.tabsanalytics.com/digital-iq-ecommerce) 
          - [Digital.IQ Overview](https://www.tabsanalytics.com/digital-iq-ecommerce)
          - [Digital CDT](https://www.tabsanalytics.com/digital-cdt)
          - [Digital.IQ – Test & Learn](https://www.tabsanalytics.com/digital-iq-test-learn)
          - [Digital Path to Purchase](https://www.tabsanalytics.com/digital-path-to-purchase)
    - [DiningIQ](https://www.tabsanalytics.com/diningiq) 
          - [DiningIQ Overview](https://www.tabsanalytics.com/diningiq)
          - [Menu Layout](https://www.tabsanalytics.com/menu-layout)
          - [Menu Optimization](https://www.tabsanalytics.com/menu-optimization)
          - [DiningIQ Merchandising](https://www.tabsanalytics.com/diningiq-merchandising)
          - [DiningIQ Digital](https://www.tabsanalytics.com/diningiq-digital)
    - [Brand Insights](https://www.tabsanalytics.com/brand-insights)
    - [Category Management](https://www.tabsanalytics.com/category-management/)
- Methods 
    - Analytics 
          - [Virtual Conjoint](https://www.tabsanalytics.com/virtual-conjoint)
          - [Flavor Analysis (TURF+)](https://www.tabsanalytics.com/flavor-analysis-turf-plus/)
    - [Diagnostics](https://www.tabsanalytics.com/diagnostics)
- Library 
    - [Blog](https://www.decisioninsight.com/blog)
    - [Newsletters](https://www.decisioninsight.com/newsletters)
    - [Digital Era 4ps](https://www.tabsanalytics.com/digital-era-4ps) 
          - [Overview](https://www.tabsanalytics.com/digital-era-4ps)
          - [Place](https://www.tabsanalytics.com/digital-era-4ps#place)
          - [Price](https://www.tabsanalytics.com/digital-era-4ps#price)
          - [Promotion](https://www.tabsanalytics.com/digital-era-4ps#promotion)
          - [Product](https://www.tabsanalytics.com/digital-era-4ps#product)
- About 
    - [About DI](https://www.tabsanalytics.com/about-di)
    - [How We Work](https://www.tabsanalytics.com/how-we-work) 
          - [Overview](https://www.tabsanalytics.com/how-we-work)
          - [Discover](https://www.tabsanalytics.com/how-we-work#discover)
          - [Create](https://www.tabsanalytics.com/how-we-work#create)
          - [Validate](https://www.tabsanalytics.com/how-we-work#validate)
          - [Activate](https://www.tabsanalytics.com/how-we-work#activate)
    - [Team Bios](https://www.tabsanalytics.com/team-bios)
- [Contact Us](https://www.decisioninsight.com/contact-us)
- [816-221-0445](tel:+1-816-221-0445)

# Jordan Henderson

## Vice President, Client Solutions

As Vice President, Client Solutions, Jordan has been with Decision Insight for more than 15 years.

In his role at DI, he oversees the entire research process and leads project teams in design, implementation, analysis, and reporting. By working closely with clients to create customized solutions addressing their business issues, he delivers strategic results that lead to successful activation at retail.

Jordan has a BS in marketing from the University of Kansas. He lives in Kansas City with his wife, 5 year old son, and 2 year old boy/girl twins.

![ Jordan Henderson](https://www.tabsanalytics.com/hubfs/DecisionInsight_May2019%20Theme/Images/Jordan-1.jpg)

<https://www.tabsanalytics.com/alex-sodek>

#### Alex Sodek

Chief Research Officer

<https://www.tabsanalytics.com/jordan-henderson>

#### Jordan Henderson

VP, Client Solutions

<https://www.tabsanalytics.com/leslie-downie>

#### Leslie Downie

Director of Marketing

<https://www.tabsanalytics.com/sonja-hitchcock>

#### Sonja Hitchcock

VP, Creative Services

<https://www.tabsanalytics.com/scott-murdock>

#### Scott Murdock

VP, Technology

### Recent Posts

[Price Predictor - Price Elasticity Reimagined](https://www.decisioninsight.com/newsletters/price-predictor-price-elasticity-analysis)

September 2, 2021

![Price Predictor - Price Elasticity Reimagined](https://www.tabsanalytics.com/hs-fs/hubfs/price-predictor-f.jpg?length=150&name=price-predictor-f.jpg)

[WHAT’S NEXT in Influencing Shoppers](https://www.decisioninsight.com/blog/what-next-in-influencing-shoppers)

May 17, 2021

![WHAT’S NEXT in Influencing Shoppers](https://www.tabsanalytics.com/hs-fs/hubfs/omnishopper.jpg?length=150&name=omnishopper.jpg)

[What next for CPGs in eCommerce](https://www.decisioninsight.com/newsletters/what-next-for-cpgs-in-ecommerce)

March 25, 2021

![What next for CPGs in eCommerce](https://www.tabsanalytics.com/hs-fs/hubfs/ecomm-shoppers-1.jpg?length=150&name=ecomm-shoppers-1.jpg)

[Virtual Shopping 101: What People Say Is Not What People Do](https://www.decisioninsight.com/blog/virtual-shopping-101)

March 3, 2021

![Virtual Shopping 101: What People Say Is Not What People Do](https://www.tabsanalytics.com/hs-fs/hubfs/what-shoppers-do.jpg?length=150&name=what-shoppers-do.jpg)

[The Importance of Pricing to Shoppers and Retailers](https://www.decisioninsight.com/blog/pricing-white-paper)

February 17, 2021

![The Importance of Pricing to Shoppers and Retailers](https://www.tabsanalytics.com/hs-fs/hubfs/lowprice-retailer.jpg?length=150&name=lowprice-retailer.jpg)

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