Depletions matter. Unlock distribution optimization.
No surprise here, but distributors are caught in the middle. They ship products to stores who resell them. Sometimes these stores share or publish their consumption data, often they do not. As such, often a distributor's best source
At Pivotstream, we use
Imagine what happens when
Nielsen and Depletions Integration
Data Integration - True edge
on the competition
While stand-alone tools can be very impactful to the distributor and brands business, the integration of data sources is the next frontier and Pivotstream is leading the way in terms of those joins and what that brings to the decision makers. At the top of the list for every stakeholder in the value chain is the intersection of depletions from the distributor to the retailer along with syndicated data to show consumption at the retail point.
The benefits of linking up the two sources are many with supply chain and inventory management leading the way along with the ability to push additional sales,
Supplier Depletions Portals
Add significant value to your supplier relationships. Differentiate with shared analytics.
As a distributor, managing a portfolio of suppliers and brands is a monumental task. There are so many variables and forces that contribute to the performance of your team and that of the suppliers. Central to a distributor's success are the relationships they maintain with their supplier partners. Most challenging to these relationships is the visibility gap between distributor actions and supplier results. More than anything, your suppliers want to know what activity is happening with their brands, and whether or not the plan is going to be met. At Pivotstream, we convert that tension into loyalty by letting you share performance to goal insights in real time.
Easily create and manage supplier-specific analytics portals with auto-refreshing reports and dashboards to foster true partnership, fact-based and realistic planning, and measurement against shared objectives. Doing so will add real value to the already valuable services you provide. Most importantly, suppliers will respond with appreciation and their own ideas for how collectively you can identify and close distribution gaps. Supplier information needs are so important that you may discover that providing shared insights is one of the best supplier recruitment tools you have! Pivotstream provides an opportunity for distributors differentiate in a personalized manner. Anyone can buy trucks, but your partnership and insights commitment to suppliers extends deeper.
Distribution Opportunity Assessment
Maximizing Every Day
What is your Sales team’s most valuable asset? Their time. The typical distributor has so many inefficiencies built into their daily operation due to the complexity of the logistics, the massive size and scope of the market, and the lack of preparation of hard facts that could have led to an easy deal being closed. One of our latest tools at Pivotstream, the Distribution Opportunity Assessment, can help to vastly improve all of these variables and maximize everyone’s time and resources.
Imagine if your sales team member received a list each morning of where they were headed for their daily visits and it was backed with
Forecasts, Goals & More
Know where you are going, and when you get there
Road trips without maps are called 'wandering,' which is fine for a vacation, but terrible for business.
For many distributors, the forecasting and goal setting process with suppliers is often a one-way street where suppliers communicate their desired growth, independently from real-time knowledge about remaining distribution value. With Pivotstream, we advocate for fact-based assessments of potential distribution coupled with weighted velocity projections on remaining distribution. We call that an Opportunity Assessment model, and it informs in very real terms, the remaining distribution and sales potential of a brand in a given channel or geography. When distributors aid their supplier partners in identifying the true potential, both parties can come together on responsible and achievable goals by channel, state, salesperson and more.
Further, our depletions insights will identify the most productive channels, regions, and even customers for a given brand or category, allowing for a targeted effort against specific opportunities. We can provide a rank report of unsold customers for an item, in descending order by projected sales. Only then can the distributor and supplier have a discussion around the investment required to secure the remaining distribution, as we all know that last 5% of distribution is by far the most expensive to get. Hunting is a lot easier when you know where to look.
Let's have a conversation about informed forecasting, goal setting, and the Opportunity Assessment process.