In one simple, intuitive solution you can look across two years worth of promotions by account, or by channel, by subsegment, or even by brand, or even sub-brand or promoted group. You can look at your own product portfolio, and how one product affects another when you run a promotion.”
Pete Seidita, Director of Category Development, Edgewell
Smart businesses are built on smart data. But when diverse data sets and multiple departments are involved, things get messy.
Silos develop. Data goes haywire. Teams slip off the same page. And you miss vital growth opportunities.
So how you do deal with an avalanche of data, while extracting the meaningful insights you need to stay competitive?
Disparate Data is stored and accessed in various locations
Many departments involved to distribute information and end users
Multiple levels of analysis - reporting to predictive modeling - that are not being fully leveraged
