Trade Promotion


Unlock the Potential of Your Business Through Superior Trade Promotion Analytics.

Our promotional analytics suite of services, PromoMaster® Plus and TABS Promo Advantage™, give businesses a full range of trade promotion tools — and keep them several steps ahead of competitors.

TABS PromoMaster Plus software focuses on Trade Promotion Optimization (TPO) and will provide you with a rigorous analytical overview of the optimal promotional strategies and tactics for your brand.  

Our industry-leading software is designed to help you harness the power of information to outsmart and outmaneuver the competition. Yet that's only one part of the TABS package. Our clients also have access to some of the sharpest minds in the trade promotion analytics field. We specialize in helping small, midsize and large Fortune 100 companies wring every drop of value out of their trade promotion efforts to drive more sales and profit.

Experience the TABS Difference

What separates our software from the industry norm? Accuracy. Our trade promotion analytics are powered by TABS AccuBase®, which offers the industry's most accurate and extendable method of baseline tracking.

While accuracy is critical, it's not the entire package. Are you looking for minimal training time? TABS PromoMaster® Plus and TABS Promo Advantage™, deliver it, while also providing maximum analytical flexibility. Our software allows you to instantly gauge the incremental sales of your events while tracking channel switching, competitive share gains and any potential brand cannibalization.

We've also taken the best of both platforms above and developed a cloud-based platform, TABS Promo Insights™, that provides the flexibility and benefits of being in the cloud while delivering the same analytical rigor found in our other TPO offerings.

We'll help you get up and running as quickly as possible. Many TPO providers require up to a year to get started. At TABS, you'll experience the benefits of our innovative software solutions in three months — or less.


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