--- title: Sonja Hitchcock – Decision Insight description: Sonja Hitchcock – Decision Insight --- Hit enter to search or ESC to close [ ![Decinsight_by_TCG_EN_Hor_2022](https://www.tabsanalytics.com/hs-fs/hubfs/Decinsight_by_TCG_EN_Hor_2022.webp?width=540&height=61&name=Decinsight_by_TCG_EN_Hor_2022.webp)](https://www.tabsanalytics.com/) - Solutions - [ShopperIQ](https://www.tabsanalytics.com/shopperiq) - [Aisle Creation](https://www.tabsanalytics.com/aislecreation) - [Arrangement](https://www.tabsanalytics.com/arrangement) - [Assortment](https://www.tabsanalytics.com/assortment) - [Consumer Decision Trees](https://www.tabsanalytics.com/consumer-decision-trees) - [Merchandising](https://www.tabsanalytics.com/merchandising) - [Packaging](https://www.tabsanalytics.com/packaging) - [Price/Size Optimization](https://www.tabsanalytics.com/price-size-optimization) - [Pricing](https://www.tabsanalytics.com/pricing) - [Digital.IQ](https://www.tabsanalytics.com/digital-iq-ecommerce) - [Digital CDT](https://www.tabsanalytics.com/digital-cdt) - 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[Create](https://www.tabsanalytics.com/how-we-work#create) - [Validate](https://www.tabsanalytics.com/how-we-work#validate) - [Activate](https://www.tabsanalytics.com/how-we-work#activate) - [Team Bios](https://www.tabsanalytics.com/team-bios) - [Contact Us](https://www.decisioninsight.com/contact-us) - [816-221-0445](tel:+1-816-221-0445) # Sonja Hitchcock ## VP, Creative Solutions Sonja has more than 12 years of experience working on the digital design and multimedia development of interactive survey methods. Her skills in design, media production, and programming have been instrumental in advancing Decision Insight as a leader using visuals and new technologies in marketing research. Sonja keeps the company “looking good,” both in marketing venues and in our survey work. At the company, Sonja leads DI’s Interactive Media group in the development of the new media technologies used to produce and execute Decision VelocityTM and SimuShop® surveys. Sonja’s professional experience includes a foundation in print graphic design, including working as a corporate design director for MetLife’s corporate office in New York City. She received a Bachelor of Fine Arts degree in Graphic Design from the University of Kansas and continued with additional graduate studies at the School of Visual Arts and Parsons School of Design. ![ Sonja Hitchcock](https://www.tabsanalytics.com/hubfs/DecisionInsight_May2019%20Theme/Images/sonja%20(1).jpg) #### Alex Sodek Chief Research Officer #### Jordan Henderson VP, Client Solutions #### Leslie Downie Director of Marketing #### Sonja Hitchcock VP, Creative Services #### Scott Murdock VP, Technology ### Recent Posts [Price Predictor - Price Elasticity Reimagined](https://www.decisioninsight.com/newsletters/price-predictor-price-elasticity-analysis) September 2, 2021 ![Price Predictor - Price Elasticity Reimagined](https://www.tabsanalytics.com/hs-fs/hubfs/price-predictor-f.jpg?length=150&name=price-predictor-f.jpg) [WHAT’S NEXT in Influencing Shoppers](https://www.decisioninsight.com/blog/what-next-in-influencing-shoppers) May 17, 2021 ![WHAT’S NEXT in Influencing Shoppers](https://www.tabsanalytics.com/hs-fs/hubfs/omnishopper.jpg?length=150&name=omnishopper.jpg) [What next for CPGs in eCommerce](https://www.decisioninsight.com/newsletters/what-next-for-cpgs-in-ecommerce) March 25, 2021 ![What next for CPGs in eCommerce](https://www.tabsanalytics.com/hs-fs/hubfs/ecomm-shoppers-1.jpg?length=150&name=ecomm-shoppers-1.jpg) [Virtual Shopping 101: What People Say Is Not What People Do](https://www.decisioninsight.com/blog/virtual-shopping-101) March 3, 2021 ![Virtual Shopping 101: What People Say Is Not What People Do](https://www.tabsanalytics.com/hs-fs/hubfs/what-shoppers-do.jpg?length=150&name=what-shoppers-do.jpg) [The Importance of Pricing to Shoppers and Retailers](https://www.decisioninsight.com/blog/pricing-white-paper) February 17, 2021 ![The Importance of Pricing to Shoppers and Retailers](https://www.tabsanalytics.com/hs-fs/hubfs/lowprice-retailer.jpg?length=150&name=lowprice-retailer.jpg) ### Request More Info [Tweets by DecisionInsight](https://twitter.com/DecisionInsight?ref_src=twsrc%5Etfw) © 2026 TELUS. 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