John Allen

Vice President, Business Development

John joined TABS Analytics in 2016, bringing extensive experience in several CPG categories including: Grocery, Snack & Beverage, HBC, General Merchandise and Over-the-Counter Products. He has held sales and business development roles, both domestically and internationally, for the past 30 years.

Prior to joining TABS, John spent 14 years at ECRM, a global event planner and promotional data provider. He served in various roles including Senior Vice President of Sales for the event planning business, where he was instrumental in the explosive growth from fewer than 12 events per year to more than 100. In 2011, John moved over to lead the ad tracking data division as Senior Vice President of Sales. This opportunity allowed him to propel the ad tracking data division more than ten-fold to $6 million in sales.