Mike Kirshenbaum

Vice President, Consulting and Consumer Research

Mike KirshenbaumMike has held several sales and marketing analytics positions over the last 20 years. Prior to joining TABS Analytics, Mike was Director of Consumer Research at Rexall Sundown, a leading supplier of Nutritional products, where he was also a client of TABS. Mike also held Client Services positions at Information Resources (IRI), and was in Sales Planning at Tropicana. Mike holds a B.B.A. in Marketing from Baruch College and has been with the company since August 2003.

Specific areas of consulting which interest Mike are in consumer research including new products, and in high level analytics. Mike has particular expertise in the Nutritionals and OTC space.  In addition, he generally takes the lead in the due diligence process and identifying acquisition and alliance targets for our Private Equity clients. The most rewarding part of the job for him is when you “provide something that the client does not already know and it is something positive about their business.” Passion: Uncovering the Gold Nugget in the Data!