Robert Baldwin

Senior Vice President, General Manager

Robert BaldwinRobert joined TABS Analytics in 2014 and brings extensive experience in numerous CPG categories including: Consumer Tissue, Personal Care and Over-the-Counter Medication products. He has held both line and staff roles in Marketing, Category Management and Sales and has led cross-national teams in North America, Europe, Asia and South America.

Prior to joining TABS, Robert spent 9 years at SCA Hygiene Products, SE, a global manufacturer and marketer of tissue-based consumer products. He served in various roles including Global Brand Director for the Consumer Tissue Division, based in Munich, Germany. In his global role, he was responsible for leading the branding development and innovation activities for a +$1 Billion portfolio, including brands such as: Tempo, Zewa, Plenty, Velvet, Regio, Sorbent and Handee Ultra. Robert also established the category management group for SCA’s U.S. Retail Personal Care Department on the TENA adult incontinence brand and led the launch of TENA Overnight in 2007.

Robert holds a B.B.A. in Finance and Marketing and an M.B.A. in Management, both from the University of Texas at Austin.