TABS 2015 New Metrics Guide - Part I
How the best insights in the industry can be found in the
data you already have
The current industry standard of “analyzing” retail sales data isn’t really analysis, it’s reporting. The analyst finds any number of exotic ways to twist market share and sales percentage change information.
One of the cornerstones of our research at TABS Analytics has been distribution-based analytics. We discovered that distribution is by far the single most important metric when looking at syndicated data and its importance cannot be understated.
In our 8-page guide we'll cover, among other things:
- The importance of calculating and measuring sales productivity
- Understanding what is driving organic growth
- Measuring and defining Innovation
- Plus more!
This is the first of a two-part series detailing knowlege that we at TABS Analytics have garnered over the years. CPG professionals, in general, will benefit from the analysis techniques and insights explained in this report.
Download this free report now to learn more!