TABS 2015 New Metrics Guide - Part II
How the best insights in the industry can be found in the
data you already have
In Part 2 of our New Business Metrics series, we'll dive into how to leverage household panel and survey data to its fullest so you can make strategic, fact-based decisions about your brand and business.
In our 6-page guide we'll cover:
- How to really understand consumer loyalty with the powerful Repeats Per Repeater metric
- What does Brand Equity mean and how does that contrast with Brand Loyalty from a panel data perspective
- The importance of calculating in-store conversion with our Buyer Conversion Efficiency metric
- How online consumer surveys can be used effectively for understanding buyer behavior and market/channel size
- Plus more!
This is the second of a two-part series detailing knowledge that we at TABS Analytics have garnered over the years. CPG professionals, in general, will benefit from the analysis techniques and insights explained in this report.
Download this free report now to learn more!