--- title: About DI – Decision Insight description: Decision Insight is the shopper insights and retail strategy firm that uncovers shopper behaviors and motivations to develop effective strategies that win at retail. image: https://www.tabsanalytics.com/hubfs/DecisionInsight_May2019%20Theme/Images/purple_booth.jpg --- Hit enter to search or ESC to close [ ![Decinsight_by_TCG_EN_Hor_2022](https://www.tabsanalytics.com/hs-fs/hubfs/Decinsight_by_TCG_EN_Hor_2022.webp?width=540&height=61&name=Decinsight_by_TCG_EN_Hor_2022.webp)](https://www.tabsanalytics.com/) - Solutions - [ShopperIQ](https://www.tabsanalytics.com/shopperiq) - [Aisle Creation](https://www.tabsanalytics.com/aislecreation) - [Arrangement](https://www.tabsanalytics.com/arrangement) - [Assortment](https://www.tabsanalytics.com/assortment) - [Consumer Decision Trees](https://www.tabsanalytics.com/consumer-decision-trees) - [Merchandising](https://www.tabsanalytics.com/merchandising) - [Packaging](https://www.tabsanalytics.com/packaging) - [Price/Size Optimization](https://www.tabsanalytics.com/price-size-optimization) - [Pricing](https://www.tabsanalytics.com/pricing) - [Digital.IQ](https://www.tabsanalytics.com/digital-iq-ecommerce) - [Digital CDT](https://www.tabsanalytics.com/digital-cdt) - [Digital.IQ – Test & Learn](https://www.tabsanalytics.com/digital-iq-test-learn) - [Digital Path to Purchase](https://www.tabsanalytics.com/digital-path-to-purchase) - [DiningIQ](https://www.tabsanalytics.com/diningiq) - [Menu Layout](https://www.tabsanalytics.com/menu-layout) - [Menu Optimization](https://www.tabsanalytics.com/menu-optimization) - [DiningIQ Merchandising](https://www.tabsanalytics.com/diningiq-merchandising) - [DiningIQ Digital](https://www.tabsanalytics.com/diningiq-digital) - [Brand Insights](https://www.tabsanalytics.com/brand-insights) - [Category Management](https://www.tabsanalytics.com/category-management/) - Methods - Analytics - [Virtual Conjoint](https://www.tabsanalytics.com/virtual-conjoint) - [Flavor Analysis (TURF+)](https://www.tabsanalytics.com/flavor-analysis-turf-plus/) - [Diagnostics](https://www.tabsanalytics.com/diagnostics) - Library - [Blog](https://www.decisioninsight.com/blog) - [Newsletters](https://www.decisioninsight.com/newsletters) - [Newsletter Signup](https://share.hsforms.com/544043/498a6e46-df85-4e80-b62e-d8371b22090e) - [Thought Leadership](https://www.tabsanalytics.com/thought-leadership) - [Digital Era 4ps](https://www.tabsanalytics.com/digital-era-4ps) - [Place](https://www.tabsanalytics.com/digital-era-4ps#place) - [Price](https://www.tabsanalytics.com/digital-era-4ps#price) - [Promotion](https://www.tabsanalytics.com/digital-era-4ps#promotion) - [Product](https://www.tabsanalytics.com/digital-era-4ps#product) - About - [About DI](https://www.tabsanalytics.com/about-di) - [How We Work](https://www.tabsanalytics.com/how-we-work) - [Overview](https://www.tabsanalytics.com/how-we-work) - [Discover](https://www.tabsanalytics.com/how-we-work#discover) - [Create](https://www.tabsanalytics.com/how-we-work#create) - [Validate](https://www.tabsanalytics.com/how-we-work#validate) - [Activate](https://www.tabsanalytics.com/how-we-work#activate) - [Team Bios](https://www.tabsanalytics.com/team-bios) - [Contact](https://www.decisioninsight.com/contact-us) - Solutions - [ShopperIQ](https://www.tabsanalytics.com/shopperiq) - [Aisle Creation](https://www.tabsanalytics.com/aislecreation) - [Arrangement](https://www.tabsanalytics.com/arrangement) - [Assortment](https://www.tabsanalytics.com/assortment) - [Consumer Decision Trees](https://www.tabsanalytics.com/consumer-decision-trees) - [Merchandising](https://www.tabsanalytics.com/merchandising) - [Packaging](https://www.tabsanalytics.com/packaging) - [Price/Size Optimization](https://www.tabsanalytics.com/price-size-optimization) - [Pricing](https://www.tabsanalytics.com/pricing) - [Digital.IQ](https://www.tabsanalytics.com/digital-iq-ecommerce) - [Digital CDT](https://www.tabsanalytics.com/digital-cdt) - [Digital.IQ – Test & Learn](https://www.tabsanalytics.com/digital-iq-test-learn) - [Digital Path to Purchase](https://www.tabsanalytics.com/digital-path-to-purchase) - [DiningIQ](https://www.tabsanalytics.com/diningiq) - [Menu Layout](https://www.tabsanalytics.com/menu-layout) - [Menu Optimization](https://www.tabsanalytics.com/menu-optimization) - [DiningIQ Merchandising](https://www.tabsanalytics.com/diningiq-merchandising) - [DiningIQ Digital](https://www.tabsanalytics.com/diningiq-digital) - [Brand Insights](https://www.tabsanalytics.com/brand-insights) - [Category Management](https://www.tabsanalytics.com/category-management/) - Methods - Analytics - [Virtual Conjoint](https://www.tabsanalytics.com/virtual-conjoint) - [Flavor Analysis (TURF+)](https://www.tabsanalytics.com/flavor-analysis-turf-plus/) - [Diagnostics](https://www.tabsanalytics.com/diagnostics) - Library - [Blog](https://www.decisioninsight.com/blog) - [Newsletters](https://www.decisioninsight.com/newsletters) - [Newsletter Signup](https://share.hsforms.com/544043/498a6e46-df85-4e80-b62e-d8371b22090e) - [Thought Leadership](https://www.tabsanalytics.com/thought-leadership) - [Digital Era 4ps](https://www.tabsanalytics.com/digital-era-4ps) - [Place](https://www.tabsanalytics.com/digital-era-4ps#place) - [Price](https://www.tabsanalytics.com/digital-era-4ps#price) - [Promotion](https://www.tabsanalytics.com/digital-era-4ps#promotion) - [Product](https://www.tabsanalytics.com/digital-era-4ps#product) - About - [About DI](https://www.tabsanalytics.com/about-di) - [How We Work](https://www.tabsanalytics.com/how-we-work) - [Overview](https://www.tabsanalytics.com/how-we-work) - [Discover](https://www.tabsanalytics.com/how-we-work#discover) - [Create](https://www.tabsanalytics.com/how-we-work#create) - [Validate](https://www.tabsanalytics.com/how-we-work#validate) - [Activate](https://www.tabsanalytics.com/how-we-work#activate) - [Team Bios](https://www.tabsanalytics.com/team-bios) - [Contact](https://www.decisioninsight.com/contact-us) - Solutions - [ShopperIQ](https://www.tabsanalytics.com/shopperiq) - [ShopperIQ Overview](https://www.tabsanalytics.com/shopperiq) - [Aisle Creation](https://www.tabsanalytics.com/aislecreation) - [Arrangement](https://www.tabsanalytics.com/arrangement) - [Assortment](https://www.tabsanalytics.com/assortment) - [Consumer Decision Trees](https://www.tabsanalytics.com/consumer-decision-trees) - [Merchandising](https://www.tabsanalytics.com/diningiq-merchandising) - [Packaging](https://www.tabsanalytics.com/packaging) - [Price/Size Optimization](https://www.tabsanalytics.com/price-size-optimization) - [Pricing](https://www.tabsanalytics.com/pricing) - [Digital.IQ](https://www.tabsanalytics.com/digital-iq-ecommerce) - [Digital.IQ Overview](https://www.tabsanalytics.com/digital-iq-ecommerce) - [Digital CDT](https://www.tabsanalytics.com/digital-cdt) - [Digital.IQ – Test & Learn](https://www.tabsanalytics.com/digital-iq-test-learn) - [Digital Path to Purchase](https://www.tabsanalytics.com/digital-path-to-purchase) - [DiningIQ](https://www.tabsanalytics.com/diningiq) - [DiningIQ Overview](https://www.tabsanalytics.com/diningiq) - [Menu Layout](https://www.tabsanalytics.com/menu-layout) - [Menu Optimization](https://www.tabsanalytics.com/menu-optimization) - [DiningIQ Merchandising](https://www.tabsanalytics.com/diningiq-merchandising) - [DiningIQ Digital](https://www.tabsanalytics.com/diningiq-digital) - [Brand Insights](https://www.tabsanalytics.com/brand-insights) - [Category Management](https://www.tabsanalytics.com/category-management/) - Methods - Analytics - [Virtual Conjoint](https://www.tabsanalytics.com/virtual-conjoint) - [Flavor Analysis (TURF+)](https://www.tabsanalytics.com/flavor-analysis-turf-plus/) - [Diagnostics](https://www.tabsanalytics.com/diagnostics) - Library - [Blog](https://www.decisioninsight.com/blog) - [Newsletters](https://www.decisioninsight.com/newsletters) - [Digital Era 4ps](https://www.tabsanalytics.com/digital-era-4ps) - [Overview](https://www.tabsanalytics.com/digital-era-4ps) - [Place](https://www.tabsanalytics.com/digital-era-4ps#place) - [Price](https://www.tabsanalytics.com/digital-era-4ps#price) - [Promotion](https://www.tabsanalytics.com/digital-era-4ps#promotion) - [Product](https://www.tabsanalytics.com/digital-era-4ps#product) - About - [About DI](https://www.tabsanalytics.com/about-di) - [How We Work](https://www.tabsanalytics.com/how-we-work) - [Overview](https://www.tabsanalytics.com/how-we-work) - [Discover](https://www.tabsanalytics.com/how-we-work#discover) - [Create](https://www.tabsanalytics.com/how-we-work#create) - [Validate](https://www.tabsanalytics.com/how-we-work#validate) - [Activate](https://www.tabsanalytics.com/how-we-work#activate) - [Team Bios](https://www.tabsanalytics.com/team-bios) - [Contact Us](https://www.decisioninsight.com/contact-us) - [816-221-0445](tel:+1-816-221-0445) # About DI ![About DI](https://www.tabsanalytics.com/hubfs/DecisionInsight_May2019%20Theme/Images/purple_booth.jpg) Decision Insight is the shopper insights and retail strategy firm that uncovers shopper behaviors and motivations to develop effective strategies that win at retail. Three decades of consumer research experience have groomed the team at DI to actively anticipate the emerging needs of manufacturers, retailers and restaurant clients. Named by Path to Purchase Institute as the “purest research house among virtual shopping suppliers,” our approach is Shopper Centric and Retail Forward. We’re trusted partners to manufacturers in all classes of trade, conducting virtual shopping across Food & Beverage, Pet Needs, Household Goods and Durables, Toys & Gaming, Pharmaceutical, Alcoholic Beverage and Restaurant categories. And, we have significant channel expertise within Grocery, Mass, Club, Drug, Dollar, Electronics, C-Store, Hypermarket, Auto, Casual Dining and QSRs & other specialty stores – not to mention eCommerce. It’s no secret that DI pioneered virtual shopping over 20 years ago. And in category after category, our research has correlated to brand share at .90 or better. Today, our expertise in technology-enabled methodology combined with best-in-class research professionals and strategic planners, reliably transform consumer insights into successful retail solutions. At Decision Insight we understand that the ultimate measure of your research investment is the **result you achieve from the actions you take**. *Are you ready for results? DI is here to help.* ##### [Find out more about “*How We Work*” across the four tenets that guide us; Discover, Create, Validate, and Activate.](https://www.tabsanalytics.com/how-we-work) ##### [As industry thought leaders, we develop methods to research shifting retail and shopper trends. Click here to review a selection of our webinar presentations and white papers. ](https://www.tabsanalytics.com/thought-leadership) [![webinar presentations](https://www.tabsanalytics.com/hubfs/DecisionInsight_May2019%20Theme/Images/choice.jpg)](https://www.tabsanalytics.com/thought-leadership) #### Recent Posts [![WHAT’S NEXT in Influencing Shoppers](https://www.tabsanalytics.com/hs-fs/hubfs/omnishopper.jpg?width=434&name=omnishopper.jpg) WHAT’S NEXT in Influencing Shoppers May 17, 2021](https://www.decisioninsight.com/blog/what-next-in-influencing-shoppers) [![Virtual Shopping 101: What People Say Is Not What People Do](https://www.tabsanalytics.com/hs-fs/hubfs/what-shoppers-do.jpg?width=434&name=what-shoppers-do.jpg) Virtual Shopping 101: What People Say Is Not What People Do March 3, 2021](https://www.decisioninsight.com/blog/virtual-shopping-101) ![Insights association](https://www.tabsanalytics.com/hubfs/DecisionInsight_May2019%20Theme/Images/insights_association-1.jpg) ![Cma](https://www.tabsanalytics.com/hubfs/DecisionInsight_May2019%20Theme/Images/cma3-1.png) ![SIMA](https://www.tabsanalytics.com/hubfs/DecisionInsight_May2019%20Theme/Images/SIMA-logo.png) ![PTPI](https://www.tabsanalytics.com/hubfs/DecisionInsight_May2019%20Theme/Images/PTPI1-1.jpg) ![AMA](https://www.tabsanalytics.com/hubfs/DecisionInsight_May2019%20Theme/Images/AMA1-1.jpg) ![Shopper](https://www.tabsanalytics.com/hubfs/DecisionInsight_May2019%20Theme/Images/shpr_tch_inst_logo_3.11.jpeg) ### Recent Posts [Price Predictor - Price Elasticity Reimagined](https://www.decisioninsight.com/newsletters/price-predictor-price-elasticity-analysis) September 2, 2021 ![Price Predictor - Price Elasticity Reimagined](https://www.tabsanalytics.com/hs-fs/hubfs/price-predictor-f.jpg?length=150&name=price-predictor-f.jpg) [WHAT’S NEXT in Influencing Shoppers](https://www.decisioninsight.com/blog/what-next-in-influencing-shoppers) May 17, 2021 ![WHAT’S NEXT in Influencing Shoppers](https://www.tabsanalytics.com/hs-fs/hubfs/omnishopper.jpg?length=150&name=omnishopper.jpg) [What next for CPGs in eCommerce](https://www.decisioninsight.com/newsletters/what-next-for-cpgs-in-ecommerce) March 25, 2021 ![What next for CPGs in eCommerce](https://www.tabsanalytics.com/hs-fs/hubfs/ecomm-shoppers-1.jpg?length=150&name=ecomm-shoppers-1.jpg) [Virtual Shopping 101: What People Say Is Not What People Do](https://www.decisioninsight.com/blog/virtual-shopping-101) March 3, 2021 ![Virtual Shopping 101: What People Say Is Not What People Do](https://www.tabsanalytics.com/hs-fs/hubfs/what-shoppers-do.jpg?length=150&name=what-shoppers-do.jpg) [The Importance of Pricing to Shoppers and Retailers](https://www.decisioninsight.com/blog/pricing-white-paper) February 17, 2021 ![The Importance of Pricing to Shoppers and Retailers](https://www.tabsanalytics.com/hs-fs/hubfs/lowprice-retailer.jpg?length=150&name=lowprice-retailer.jpg) ### Request More Info [Tweets by DecisionInsight](https://twitter.com/DecisionInsight?ref_src=twsrc%5Etfw) © 2026 TELUS. 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