--- title: "Diagnostics: The Whys behind Shopper Behavior | Decision Insight" description: Developed to enhance our ShopperIQ virtual shopping studies, Decision Insight’s suite of online diagnostics answers the Whys behind Shopper Behavior. 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[Overview](https://www.tabsanalytics.com/how-we-work) - [Discover](https://www.tabsanalytics.com/how-we-work#discover) - [Create](https://www.tabsanalytics.com/how-we-work#create) - [Validate](https://www.tabsanalytics.com/how-we-work#validate) - [Activate](https://www.tabsanalytics.com/how-we-work#activate) - [Team Bios](https://www.tabsanalytics.com/team-bios) - [Contact Us](https://www.decisioninsight.com/contact-us) - [816-221-0445](tel:+1-816-221-0445) # Diagnostics #### Understand the *Whys* behind Shopper Behavior Decision Insight’s suite of online diagnostics was developed to enhance our ShopperIQ virtual shopping studies. While ShopperIQ predicts What will happen at retail – that is, the impact on Sales – these diagnostics help reveal the Whys behind those purchase decisions and assist in optimizing the product offering. The DI Diagnostic suite includes: - **Findability:** How easy is it for shoppers to find your product on the shelf? Will the new product, packaging, or merchandising impact shelf presence? - **Hot Spot Analysis:** Do each of the packaging elements communicate key product characteristics? What elements need revising and why? - **Eye Tracking with Webcams:** What do shoppers actually see and engage with? Where is their eye flow? - **Heat Maps:** Will the new product location or arrangement strategy impact how consumers interact with the aisle? - **Virtual Ethnography:** Dig deeper with respondents through real-time qualitative, one-on-one intercepts with shoppers participating in a custom online quantitative study. - **Emotional Connections:** Measure subconscious emotional associations vs. stated measures to learn: What type and strength of emotion are consumers experiencing when engaging with your products? [Click here](mailto:info@decisioninsight.com?subject=Requesting%20Diagnostics%20Info) to tell us about your interests and one of our experts we’ll get right back to you. ![heatmap](https://www.tabsanalytics.com/hubfs/DecisionInsight_May2019%20Theme/Images/heatmap.png) ### Recent Posts [Price Predictor - Price Elasticity Reimagined](https://www.decisioninsight.com/newsletters/price-predictor-price-elasticity-analysis) September 2, 2021 ![Price Predictor - Price Elasticity Reimagined](https://www.tabsanalytics.com/hs-fs/hubfs/price-predictor-f.jpg?length=150&name=price-predictor-f.jpg) [WHAT’S NEXT in Influencing Shoppers](https://www.decisioninsight.com/blog/what-next-in-influencing-shoppers) May 17, 2021 ![WHAT’S NEXT in Influencing Shoppers](https://www.tabsanalytics.com/hs-fs/hubfs/omnishopper.jpg?length=150&name=omnishopper.jpg) [What next for CPGs in eCommerce](https://www.decisioninsight.com/newsletters/what-next-for-cpgs-in-ecommerce) March 25, 2021 ![What next for CPGs in eCommerce](https://www.tabsanalytics.com/hs-fs/hubfs/ecomm-shoppers-1.jpg?length=150&name=ecomm-shoppers-1.jpg) [Virtual Shopping 101: What People Say Is Not What People Do](https://www.decisioninsight.com/blog/virtual-shopping-101) March 3, 2021 ![Virtual Shopping 101: What People Say Is Not What People Do](https://www.tabsanalytics.com/hs-fs/hubfs/what-shoppers-do.jpg?length=150&name=what-shoppers-do.jpg) [The Importance of Pricing to Shoppers and Retailers](https://www.decisioninsight.com/blog/pricing-white-paper) February 17, 2021 ![The Importance of Pricing to Shoppers and Retailers](https://www.tabsanalytics.com/hs-fs/hubfs/lowprice-retailer.jpg?length=150&name=lowprice-retailer.jpg) ### Request More Info [Tweets by DecisionInsight](https://twitter.com/DecisionInsight?ref_src=twsrc%5Etfw) © 2026 TELUS. 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