--- title: Menu Optimization – Decision Insight description: Menu Optimization – Decision Insight image: https://www.tabsanalytics.com/hubfs/DecisionInsight_May2019%20Theme/Images/dining3_layout.jpg --- Hit enter to search or ESC to close [ ![Decinsight_by_TCG_EN_Hor_2022](https://www.tabsanalytics.com/hs-fs/hubfs/Decinsight_by_TCG_EN_Hor_2022.webp?width=540&height=61&name=Decinsight_by_TCG_EN_Hor_2022.webp)](https://www.tabsanalytics.com/) - Solutions - [ShopperIQ](https://www.tabsanalytics.com/shopperiq) - [Aisle Creation](https://www.tabsanalytics.com/aislecreation) - [Arrangement](https://www.tabsanalytics.com/arrangement) - [Assortment](https://www.tabsanalytics.com/assortment) - [Consumer Decision Trees](https://www.tabsanalytics.com/consumer-decision-trees) - [Merchandising](https://www.tabsanalytics.com/merchandising) - [Packaging](https://www.tabsanalytics.com/packaging) - [Price/Size Optimization](https://www.tabsanalytics.com/price-size-optimization) - [Pricing](https://www.tabsanalytics.com/pricing) - 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[Menu Optimization](https://www.tabsanalytics.com/menu-optimization) - [DiningIQ Merchandising](https://www.tabsanalytics.com/diningiq-merchandising) - [DiningIQ Digital](https://www.tabsanalytics.com/diningiq-digital) - [Brand Insights](https://www.tabsanalytics.com/brand-insights) - [Category Management](https://www.tabsanalytics.com/category-management/) - Methods - Analytics - [Virtual Conjoint](https://www.tabsanalytics.com/virtual-conjoint) - [Flavor Analysis (TURF+)](https://www.tabsanalytics.com/flavor-analysis-turf-plus/) - [Diagnostics](https://www.tabsanalytics.com/diagnostics) - Library - [Blog](https://www.decisioninsight.com/blog) - [Newsletters](https://www.decisioninsight.com/newsletters) - [Digital Era 4ps](https://www.tabsanalytics.com/digital-era-4ps) - [Overview](https://www.tabsanalytics.com/digital-era-4ps) - [Place](https://www.tabsanalytics.com/digital-era-4ps#place) - [Price](https://www.tabsanalytics.com/digital-era-4ps#price) - [Promotion](https://www.tabsanalytics.com/digital-era-4ps#promotion) - [Product](https://www.tabsanalytics.com/digital-era-4ps#product) - About - [About DI](https://www.tabsanalytics.com/about-di) - [How We Work](https://www.tabsanalytics.com/how-we-work) - [Overview](https://www.tabsanalytics.com/how-we-work) - [Discover](https://www.tabsanalytics.com/how-we-work#discover) - [Create](https://www.tabsanalytics.com/how-we-work#create) - [Validate](https://www.tabsanalytics.com/how-we-work#validate) - [Activate](https://www.tabsanalytics.com/how-we-work#activate) - [Team Bios](https://www.tabsanalytics.com/team-bios) - [Contact Us](https://www.decisioninsight.com/contact-us) - [816-221-0445](tel:+1-816-221-0445) # Menu Optimization #### What Menu Items Will Optimize Profits? Whether a restaurant chain or small boutique brand, expanding or eliminating menu items can be a challenge. Understanding the optimal menu assortment is critical. When a menu is too broad, service slows and resources are taxed; too limited, and sales and add-on opportunities are missed. An unbiased and strategic research approach is needed to “menu-engineer” the best selection of items that will maximize profitability. Decision Insight’s **DiningIQ-Menu Optimization** studies reveal: 1. What items must remain on the menu? 2. What items could be discontinued? 3. What new items should be added to the line? To answer these questions, many research companies recommend TURF (Total Unduplicated Reach & Frequency) analysis. However, Reach alone, is not a viable metric. You also need to understand issues such as: How will each item impact the **volume** of items diners will order? How will the addition or removal of a certain item impact diner **loyalty**? Decision Insight has created an alternative research approach that considers more factors than just reach and frequency – such as volume and passion. Our Menu Optimization methodology uses advanced analytics to efficiently evaluate literally hundreds of existing and proposed items and combinations to engineer your optimal menu. From this analysis we are able to develop a set of completed menus that can then be tested in our proprietary DiningIQ virtual restaurant environment to understand which strategy maximizes product mix and average ticket price. Have an appetite for more information? [Click here](mailto:info@decisioninsight.com?subject=Requesting%20DiningIQ%20Menu%20Optimization%20Info) tell us a little more, and one of our menu research experts will get right back to you. ![GenericMenu](https://www.tabsanalytics.com/hubfs/GenericMenu.jpg) #### **Menu Layout** [LEARN MORE](https://www.tabsanalytics.com/menu-layout) #### **Menu Optimization** [LEARN MORE](https://www.tabsanalytics.com/menu-optimization) #### **DiningIQ Merchandising** [LEARN MORE](https://www.tabsanalytics.com/diningiq-merchandising) #### **DiningIQ Digital** [LEARN MORE](https://www.tabsanalytics.com/diningiq-digital) ![DiningIQ Solutions](https://www.tabsanalytics.com/hubfs/DecisionInsight_May2019%20Theme/Images/dining3_layout.jpg) 1 #### DiningIQ Solutions During our 30+ years of research for restaurants and food service, we have discovered a multitude of factors that affect how and what customers order. Ultimately that impacts product mix (proportion of orders across menu items) and average ticket price. 2 #### Strategies for Food Service There are three primary strategies to growing sales in the restaurant world: 1) Attracting new customers, 2) Enticing current customers to visit more often and 3) Motivating current customers to spend more during each visit. 3 #### Best-in-Class Restaurant Research While traditional research can address new and repeat business, a DiningIQ menu-order exercise also measures behavior to gauge the effectiveness of strategies on average ticket price. ### Recent Posts [Price Predictor - Price Elasticity Reimagined](https://www.decisioninsight.com/newsletters/price-predictor-price-elasticity-analysis) September 2, 2021 ![Price Predictor - Price Elasticity Reimagined](https://www.tabsanalytics.com/hs-fs/hubfs/price-predictor-f.jpg?length=150&name=price-predictor-f.jpg) [WHAT’S NEXT in Influencing Shoppers](https://www.decisioninsight.com/blog/what-next-in-influencing-shoppers) May 17, 2021 ![WHAT’S NEXT in Influencing Shoppers](https://www.tabsanalytics.com/hs-fs/hubfs/omnishopper.jpg?length=150&name=omnishopper.jpg) [What next for CPGs in eCommerce](https://www.decisioninsight.com/newsletters/what-next-for-cpgs-in-ecommerce) March 25, 2021 ![What next for CPGs in eCommerce](https://www.tabsanalytics.com/hs-fs/hubfs/ecomm-shoppers-1.jpg?length=150&name=ecomm-shoppers-1.jpg) [Virtual Shopping 101: What People Say Is Not What People Do](https://www.decisioninsight.com/blog/virtual-shopping-101) March 3, 2021 ![Virtual Shopping 101: What People Say Is Not What People Do](https://www.tabsanalytics.com/hs-fs/hubfs/what-shoppers-do.jpg?length=150&name=what-shoppers-do.jpg) [The Importance of Pricing to Shoppers and Retailers](https://www.decisioninsight.com/blog/pricing-white-paper) February 17, 2021 ![The Importance of Pricing to Shoppers and Retailers](https://www.tabsanalytics.com/hs-fs/hubfs/lowprice-retailer.jpg?length=150&name=lowprice-retailer.jpg) ### Request More Info [Tweets by DecisionInsight](https://twitter.com/DecisionInsight?ref_src=twsrc%5Etfw) © 2026 TELUS. 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