Increase shoppability – and sales – with the right order and arrangement of subcategories within your aisle. A ShopperIQ-Aisle Creation study creates alternative aisle arrangement solutions informed by shopper-driven research tools. Using a rigorous quantitative aisle-builder approach, along with qualitative consumer input, we provide direction not only on “What” arrangement shoppers prefer, but on the “Whys” behind their preferences.
Decision Insight’s proprietary Aisle Creation approach addresses:
- Which categories should be in the aisle? And, which categories don’t belong?
- How would shoppers themselves arrange the aisle?
- What subcategories should be adjacent to one another? Which categories should lead the aisle?
By understanding the shopper-preferred flow, DI strategically develops a set of potential aisle arrangement solutions driven by what makes the shopping experience easiest for the shopper. The potential solutions are then tested in a proprietary virtual shopping study to effectively understand which strategy maximizes sales for the manufacturer and the retailer.
Decision Insight’s Aisle Creation solution provides clients the valuable shopper-driven input they need most to create optimal aisle arrangements. Click here to get more info from one of our experts.
