--- title: Arrangement – Decision Insight description: Arrangement – Decision Insight | Test alternative arrangements with virtual shopping to understand impact on sales. image: https://www.tabsanalytics.com/hubfs/DecisionInsight_May2019%20Theme/Images/arrangement_sb.jpg --- Hit enter to search or ESC to close [ ![Decinsight_by_TCG_EN_Hor_2022](https://www.tabsanalytics.com/hs-fs/hubfs/Decinsight_by_TCG_EN_Hor_2022.webp?width=540&height=61&name=Decinsight_by_TCG_EN_Hor_2022.webp)](https://www.tabsanalytics.com/) - Solutions - [ShopperIQ](https://www.tabsanalytics.com/shopperiq) - [Aisle Creation](https://www.tabsanalytics.com/aislecreation) - [Arrangement](https://www.tabsanalytics.com/arrangement) - [Assortment](https://www.tabsanalytics.com/assortment) - [Consumer Decision Trees](https://www.tabsanalytics.com/consumer-decision-trees) - [Merchandising](https://www.tabsanalytics.com/merchandising) - [Packaging](https://www.tabsanalytics.com/packaging) - [Price/Size Optimization](https://www.tabsanalytics.com/price-size-optimization) - 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[Product](https://www.tabsanalytics.com/digital-era-4ps#product) - About - [About DI](https://www.tabsanalytics.com/about-di) - [How We Work](https://www.tabsanalytics.com/how-we-work) - [Overview](https://www.tabsanalytics.com/how-we-work) - [Discover](https://www.tabsanalytics.com/how-we-work#discover) - [Create](https://www.tabsanalytics.com/how-we-work#create) - [Validate](https://www.tabsanalytics.com/how-we-work#validate) - [Activate](https://www.tabsanalytics.com/how-we-work#activate) - [Team Bios](https://www.tabsanalytics.com/team-bios) - [Contact Us](https://www.decisioninsight.com/contact-us) - [816-221-0445](tel:+1-816-221-0445) # Arrangement #### Which Aisle Arrangement Will Grow Sales & Improve Shoppability? Effective aisle arrangement has a direct impact on your product’s sales and shelf presence. The right layout assists the shopper in shelf navigation and persuades the shopper to choose your product for their basket. Decision Insight’s approach incorporates virtual shopping with additional proprietary diagnostics like **Findability** to determine the potential impact on shelf presence – and most importantly, on sales – for each strategy. And, with **Heat Map Analysis**, we can also provide clients a visual representation of the effectiveness of each arrangement strategy. Decision Insight’s **ShopperIQ-Arrangement** solution is a valuable tool to effectively: - Test alternative shelf configuration strategies prior to implementation - Verify market structure/consumer decision tree work - Convince retailers to *activate* the optimal arrangement By evaluating consumers’ actual behavior in the context of a retail environment, DI clients better understand the potential impact on: **Sales:** Will the new arrangements grow your brand? Grow the category? **Shelf Impact:** Will your brand break through the competitive clutter effectively with a new configuration? **Shoppabilty:** Do new configurations deliver a more satisfying shopping experience? Demonstrate potential to increase retailer loyalty? **Brand Equity:** Do the new arrangements positively affect shopper perceptions of your brand? Successful in-store arrangements can improve the overall shopper experience while increasing sales – for your brand and for the overall category. [Click here](mailto:info@decisioninsight.com?subject=Requesting%20Arrangement%20Info) to request more info about ShopperIQ-Aisle Arrangement. ![arrangement-1](https://www.tabsanalytics.com/hubfs/arrangement-1.webp) ##### You also may be interested in our article about guiding principles for better aisle arrangements, “[*Optimal Aisles a Win/Win/Win*](https://decisioninsight.com/optimal-aisles-a-win-win-win/)“. #### **Aisle Creation** [LEARN MORE](https://www.tabsanalytics.com/aislecreation) #### **Arrangement** [LEARN MORE](https://www.tabsanalytics.com/arrangement) #### **Assortment** [LEARN MORE](https://www.tabsanalytics.com/assortment) #### **Consumer Decision Trees** [LEARN MORE](https://www.tabsanalytics.com/consumer-decision-trees) #### **Merchandising** [LEARN MORE](https://www.tabsanalytics.com/merchandising) #### **Packaging** [LEARN MORE](https://www.tabsanalytics.com/packaging) #### **Price/Size Optimization** [LEARN MORE](https://www.tabsanalytics.com/price-size-optimization) #### **Pricing** [LEARN MORE](https://www.tabsanalytics.com/pricing) ![arrangement_sb](https://www.tabsanalytics.com/hubfs/arrangement_sb.webp) 1 #### ShopperIQ Proprietary Solutions ShopperIQ, Decision Insight’s proprietary suite of virtual shopping research solutions, provides the go-to-market confidence required in today’s competitive retail world. 2 #### Best-In-Class Research Our best-in-class research and insights specialists reliably transform consumer insights into successful retail solutions. By testing alternative in-store initiatives in the context of an actual store environment with a full category assortment, we are able to measure sales impact – and the important “whys” behind the sales activity. 3 #### Cost Effective Making the case for retailer implementation and going to market with confidence has never been easier, faster or more cost effective. And, DI ShopperIQ results correlate to in-market data at 90% or better. ### Recent Posts [Price Predictor - Price Elasticity Reimagined](https://www.decisioninsight.com/newsletters/price-predictor-price-elasticity-analysis) September 2, 2021 ![Price Predictor - Price Elasticity Reimagined](https://www.tabsanalytics.com/hs-fs/hubfs/price-predictor-f.jpg?length=150&name=price-predictor-f.jpg) [WHAT’S NEXT in Influencing Shoppers](https://www.decisioninsight.com/blog/what-next-in-influencing-shoppers) May 17, 2021 ![WHAT’S NEXT in Influencing Shoppers](https://www.tabsanalytics.com/hs-fs/hubfs/omnishopper.jpg?length=150&name=omnishopper.jpg) [What next for CPGs in eCommerce](https://www.decisioninsight.com/newsletters/what-next-for-cpgs-in-ecommerce) March 25, 2021 ![What next for CPGs in eCommerce](https://www.tabsanalytics.com/hs-fs/hubfs/ecomm-shoppers-1.jpg?length=150&name=ecomm-shoppers-1.jpg) [Virtual Shopping 101: What People Say Is Not What People Do](https://www.decisioninsight.com/blog/virtual-shopping-101) March 3, 2021 ![Virtual Shopping 101: What People Say Is Not What People Do](https://www.tabsanalytics.com/hs-fs/hubfs/what-shoppers-do.jpg?length=150&name=what-shoppers-do.jpg) [The Importance of Pricing to Shoppers and Retailers](https://www.decisioninsight.com/blog/pricing-white-paper) February 17, 2021 ![The Importance of Pricing to Shoppers and Retailers](https://www.tabsanalytics.com/hs-fs/hubfs/lowprice-retailer.jpg?length=150&name=lowprice-retailer.jpg) ### Request More Info [Tweets by DecisionInsight](https://twitter.com/DecisionInsight?ref_src=twsrc%5Etfw) © 2026 TELUS. 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