--- title: "Webinar: Johnson & Johnson's Case Study | Decision Insight" description: Watch 'Building an eCommerce Game Plan with Digital CDTs.' In this webinar, Johnson & Johnson's Cristina Marinucci shares their experience with Digital CDTs. --- Hit enter to search or ESC to close [ ![Decinsight_by_TCG_EN_Hor_2022](https://www.tabsanalytics.com/hs-fs/hubfs/Decinsight_by_TCG_EN_Hor_2022.webp?width=540&height=61&name=Decinsight_by_TCG_EN_Hor_2022.webp)](https://www.tabsanalytics.com/) - Solutions - [ShopperIQ](https://www.tabsanalytics.com/shopperiq) - [Aisle Creation](https://www.tabsanalytics.com/aislecreation) - [Arrangement](https://www.tabsanalytics.com/arrangement) - [Assortment](https://www.tabsanalytics.com/assortment) - [Consumer Decision Trees](https://www.tabsanalytics.com/consumer-decision-trees) - [Merchandising](https://www.tabsanalytics.com/merchandising) - [Packaging](https://www.tabsanalytics.com/packaging) - [Price/Size Optimization](https://www.tabsanalytics.com/price-size-optimization) - [Pricing](https://www.tabsanalytics.com/pricing) - [Digital.IQ](https://www.tabsanalytics.com/digital-iq-ecommerce) - [Digital CDT](https://www.tabsanalytics.com/digital-cdt) - 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[Aisle Creation](https://www.tabsanalytics.com/aislecreation) - [Arrangement](https://www.tabsanalytics.com/arrangement) - [Assortment](https://www.tabsanalytics.com/assortment) - [Consumer Decision Trees](https://www.tabsanalytics.com/consumer-decision-trees) - [Merchandising](https://www.tabsanalytics.com/merchandising) - [Packaging](https://www.tabsanalytics.com/packaging) - [Price/Size Optimization](https://www.tabsanalytics.com/price-size-optimization) - [Pricing](https://www.tabsanalytics.com/pricing) - [Digital.IQ](https://www.tabsanalytics.com/digital-iq-ecommerce) - [Digital CDT](https://www.tabsanalytics.com/digital-cdt) - [Digital.IQ – Test & Learn](https://www.tabsanalytics.com/digital-iq-test-learn) - [Digital Path to Purchase](https://www.tabsanalytics.com/digital-path-to-purchase) - [DiningIQ](https://www.tabsanalytics.com/diningiq) - [Menu Layout](https://www.tabsanalytics.com/menu-layout) - [Menu Optimization](https://www.tabsanalytics.com/menu-optimization) - [DiningIQ Merchandising](https://www.tabsanalytics.com/diningiq-merchandising) - [DiningIQ Digital](https://www.tabsanalytics.com/diningiq-digital) - [Brand Insights](https://www.tabsanalytics.com/brand-insights) - [Category Management](https://www.tabsanalytics.com/category-management/) - Methods - Analytics - [Virtual Conjoint](https://www.tabsanalytics.com/virtual-conjoint) - [Flavor Analysis (TURF+)](https://www.tabsanalytics.com/flavor-analysis-turf-plus/) - [Diagnostics](https://www.tabsanalytics.com/diagnostics) - Library - [Blog](https://www.decisioninsight.com/blog) - [Newsletters](https://www.decisioninsight.com/newsletters) - [Newsletter Signup](https://share.hsforms.com/544043/498a6e46-df85-4e80-b62e-d8371b22090e) - [Thought Leadership](https://www.tabsanalytics.com/thought-leadership) - [Digital Era 4ps](https://www.tabsanalytics.com/digital-era-4ps) - [Place](https://www.tabsanalytics.com/digital-era-4ps#place) - [Price](https://www.tabsanalytics.com/digital-era-4ps#price) - [Promotion](https://www.tabsanalytics.com/digital-era-4ps#promotion) - [Product](https://www.tabsanalytics.com/digital-era-4ps#product) - 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[Packaging](https://www.tabsanalytics.com/packaging) - [Price/Size Optimization](https://www.tabsanalytics.com/price-size-optimization) - [Pricing](https://www.tabsanalytics.com/pricing) - [Digital.IQ](https://www.tabsanalytics.com/digital-iq-ecommerce) - [Digital.IQ Overview](https://www.tabsanalytics.com/digital-iq-ecommerce) - [Digital CDT](https://www.tabsanalytics.com/digital-cdt) - [Digital.IQ – Test & Learn](https://www.tabsanalytics.com/digital-iq-test-learn) - [Digital Path to Purchase](https://www.tabsanalytics.com/digital-path-to-purchase) - [DiningIQ](https://www.tabsanalytics.com/diningiq) - [DiningIQ Overview](https://www.tabsanalytics.com/diningiq) - [Menu Layout](https://www.tabsanalytics.com/menu-layout) - [Menu Optimization](https://www.tabsanalytics.com/menu-optimization) - [DiningIQ Merchandising](https://www.tabsanalytics.com/diningiq-merchandising) - [DiningIQ Digital](https://www.tabsanalytics.com/diningiq-digital) - [Brand Insights](https://www.tabsanalytics.com/brand-insights) - [Category Management](https://www.tabsanalytics.com/category-management/) - Methods - Analytics - [Virtual Conjoint](https://www.tabsanalytics.com/virtual-conjoint) - [Flavor Analysis (TURF+)](https://www.tabsanalytics.com/flavor-analysis-turf-plus/) - [Diagnostics](https://www.tabsanalytics.com/diagnostics) - Library - [Blog](https://www.decisioninsight.com/blog) - [Newsletters](https://www.decisioninsight.com/newsletters) - [Digital Era 4ps](https://www.tabsanalytics.com/digital-era-4ps) - [Overview](https://www.tabsanalytics.com/digital-era-4ps) - [Place](https://www.tabsanalytics.com/digital-era-4ps#place) - [Price](https://www.tabsanalytics.com/digital-era-4ps#price) - [Promotion](https://www.tabsanalytics.com/digital-era-4ps#promotion) - [Product](https://www.tabsanalytics.com/digital-era-4ps#product) - About - [About DI](https://www.tabsanalytics.com/about-di) - [How We Work](https://www.tabsanalytics.com/how-we-work) - [Overview](https://www.tabsanalytics.com/how-we-work) - [Discover](https://www.tabsanalytics.com/how-we-work#discover) - [Create](https://www.tabsanalytics.com/how-we-work#create) - [Validate](https://www.tabsanalytics.com/how-we-work#validate) - [Activate](https://www.tabsanalytics.com/how-we-work#activate) - [Team Bios](https://www.tabsanalytics.com/team-bios) - [Contact Us](https://www.decisioninsight.com/contact-us) - [816-221-0445](tel:+1-816-221-0445) # Building an eCommerce Game Plan with Digital CDTs CMA/SIMA presented this webinar featuring Johnson & Johnson's Cristina Marinucci. Cristina shares J&J’s experience with Digital CDTs vs. Brick & Mortar CDTs and why Digital CDTs are necessary, as the channels clearly work in different ways. After vetting 10 suppliers, J&J chose to partner with Decision Insight to develop a unique retailer-specific eCommerce shopper-based taxonomy (click-path). Tactical initiatives were also developed, such as new product page content, product assortment, and merchandising elements that are making a difference with retail partners. #### **Digital CDT** [LEARN MORE](https://www.tabsanalytics.com/digital-cdt) #### **Digital.IQ Test & Learn** [LEARN MORE](https://www.tabsanalytics.com/digital-iq-test-learn) #### **Digital Path to Purchase** [LEARN MORE](https://www.tabsanalytics.com/digital-path-to-purchase) ![Digital.IQ Proprietary Solutions](https://www.tabsanalytics.com/hubfs/DecisionInsight_May2019%20Theme/Images/digital_sb3.jpg) 1 #### Digital.IQ Proprietary Solutions Now shoppers have the freedom to move back and forth between physical and digital retailers. Our suite of online shopping research solutions tests across all channels, including eCommerce. 2 #### Best-In-Class Research Testing eCommerce strategies with shoppers in a controlled environment provides an understanding of what shoppers See, Think, and Do – with predictive sales results that lead to implementation and going to market with confidence. 3 #### Digital Success By understanding what the online shopper needs, we can translate shopper insights into eCommerce action. ### Recent Posts [Price Predictor - Price Elasticity Reimagined](https://www.decisioninsight.com/newsletters/price-predictor-price-elasticity-analysis) September 2, 2021 ![Price Predictor - Price Elasticity Reimagined](https://www.tabsanalytics.com/hs-fs/hubfs/price-predictor-f.jpg?length=150&name=price-predictor-f.jpg) [WHAT’S NEXT in Influencing Shoppers](https://www.decisioninsight.com/blog/what-next-in-influencing-shoppers) May 17, 2021 ![WHAT’S NEXT in Influencing Shoppers](https://www.tabsanalytics.com/hs-fs/hubfs/omnishopper.jpg?length=150&name=omnishopper.jpg) [What next for CPGs in eCommerce](https://www.decisioninsight.com/newsletters/what-next-for-cpgs-in-ecommerce) March 25, 2021 ![What next for CPGs in eCommerce](https://www.tabsanalytics.com/hs-fs/hubfs/ecomm-shoppers-1.jpg?length=150&name=ecomm-shoppers-1.jpg) [Virtual Shopping 101: What People Say Is Not What People Do](https://www.decisioninsight.com/blog/virtual-shopping-101) March 3, 2021 ![Virtual Shopping 101: What People Say Is Not What People Do](https://www.tabsanalytics.com/hs-fs/hubfs/what-shoppers-do.jpg?length=150&name=what-shoppers-do.jpg) [The Importance of Pricing to Shoppers and Retailers](https://www.decisioninsight.com/blog/pricing-white-paper) February 17, 2021 ![The Importance of Pricing to Shoppers and Retailers](https://www.tabsanalytics.com/hs-fs/hubfs/lowprice-retailer.jpg?length=150&name=lowprice-retailer.jpg) ### Request More Info [Tweets by DecisionInsight](https://twitter.com/DecisionInsight?ref_src=twsrc%5Etfw) © 2026 TELUS. 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