CMA/SIMA presented this webinar featuring Johnson & Johnson's Cristina Marinucci. Cristina shares J&J’s experience with Digital CDTs vs. Brick & Mortar CDTs and why Digital CDTs are necessary, as the channels clearly work in different ways. After vetting 10 suppliers, J&J chose to partner with Decision Insight to develop a unique retailer-specific eCommerce shopper-based taxonomy (click-path). Tactical initiatives were also developed, such as new product page content, product assortment, and merchandising elements that are making a difference with retail partners.
