Webinar: How Bel Brands Reimagined the Snack Occasion for eCommerce

Bel Brands shares how they embraced the advantages of the digital channel by reframing the Snacking occasion. In the store, snack products are limited to the physical location of their “category,” i.e., dairy, center store, frozen, etc. By testing new promotional solutions in a virtual eCommerce environment, Bel was able to develop best practices to grow sales and shopper satisfaction without using the Price lever.

Speakers: 

  • Darlene Ampe, Director, Category Leadership – Bel Brands USA
  • Craig Hodnett, SVP Client Solutions – Decision Insight

Digital.IQ Proprietary Solutions
1

Digital.IQ Proprietary Solutions

Now shoppers have the freedom to move back and forth between physical and digital retailers. Our suite of online shopping research solutions tests across all channels, including eCommerce.
2

Best-In-Class Research

Testing eCommerce strategies with shoppers in a controlled environment provides an understanding of what shoppers See, Think, and Do – with predictive sales results that lead to implementation and going to market with confidence.
3

Digital Success

By understanding what the online shopper needs, we can translate shopper insights into eCommerce action.