The National Retail Federation (NRF) surprised the retail industry—and the media—earlier this week when they released their annual Thanksgiving Weekend Spending Survey and estimated an 11 percent decrease in sales from last year. While a number of analysts, including TABS Group’s CEO Kurt Jetta, have called attention to some flaws in the NRF data, the uncertainty about the holiday shopping season may have some retailers on edge. How can they maximize sales in the next three weeks?
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