TABS Analytics Blog

Kurt Jetta Promotional Theory

TABS Group, a marketing research and consulting company based in Shelton, CT, has announced the graduation of their President and Founder, Kurt Jetta, from Fordham University with a Ph.D. in Economics. His doctoral dissertation is named, “A Theory of Retailer Price Promotions Using Economic Foundations: It’s All Incremental,” and it offers a revolutionary take on the effect and potential profitability of retailer promotions.

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