TABS Analytics

Recent Posts

No Kids? No Problem. (TABS Infographic)

In our first infographic from the 2017 TABS Baby Care Study, we highlight the importance of buyers without young children. Some findings from our study include:

  • Buyers without young children are also purchasing baby products  
  • Household penetration rises with income, with higher-income households having the highest levels

Be sure to watch the recording of our 2017 Baby Care webinar where we reviewed these points, and more, in detail.  

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U.S. Baby Products Market Down $3 Billion and Online Sales Drop Five Percent from 2016 Levels, TABS Analytics Finds

High income households fueling sales while households under $74,000 pull back from $30 Billion baby care products market; Walmart and Target lead all retailers in overall sales



Shelton, CT – April 26, 2017 – U.S. baby products sales have declined at least $3 billion (approximately 10 percent of the baby product market) compared to 2016 according to TABS Analytics’ 2017 Baby Products Study which was released today. According to the annual baby products study, 57 percent of high income households with incomes of $150,000 or more made at least one baby product purchase in the last year compared to just 24 percent of households with incomes between $75,000 to $99,000. Although the online share of baby products sales increased from 20 percent in 2016 to 22 percent in 2017, the actual online sales dropped, mirroring the overall drop in sales of the entire U.S. baby products market.


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Dollar Stores Draw Personal Care Deal Seekers (Infographic)

In our second infographic from the 2017 TABS Personal Care Study, we highlight the importance of the Dollar Store channel in attracting personal care buyers, as well as some other findings, including:

  • How do families with children compare to millennials 
  • Where do consumers shop most frequently for personal care 
  • Who wins the hearts and minds of value brand consumers  

Be sure to watch the recording of our 2017 Personal Care webinar where we went into all of this, and more, in detail.  

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TABS 2017 Personal Care Trendspotter

TABS Analytics 2017 Personal Care Trendspotter


  • New Product Trends
  • Probiotics in skin care
  • Using active charcoal in bubble masks
  • Natural, Non-toxic Components in Personal Care
  • Superfood in skin care
  • At-home skin care devices



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Walmart Tops $40 Billion Dollar Personal Care Market with 19.4 Percent Share, Online Trails with 3.1 Percent, TABS Analytics Finds


Generation X, Hispanics, and consumers in West South Central, U.S. are propelling sales, only 2.5 percent of all U.S. adults shop online and buy organics



Shelton, CT – March 21, 2017 – Walmart leads all retailers with a 19.4 percent share of purchases in the $40 billion personal care market TABS Analytics reported today in its First TABS Analytics Personal Care Study. Traditional food stores (such as Kroger and Publix) followed closely behind with a 16.6 percent share and Target came in next with 12.1 percent share. Online purchases of personal care products have just a 3.1 percent share -- roughly $1.2 billion of the $40 billion personal care market. Generation X (ages 35-44) led all age groups in heavy buying with 37 percent, and millennials coming in a distant second with at 24 percent. Thirty-three percent of Hispanics reported being heavy purchasers of personal care products.


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Consumers Look For Deals In Personal Care (Infographic)

In our first infographic from the 2017 TABS Personal Care Study, we highlight the importance and influence that deals have for personal care buyers, as well as some other findings, including:

  • Who the heaviest personal care buyer group is
  • How well Ecomm does in personal care (vs. Ecomm in grocery)
  • What's driving Dollar Channel growth


Be sure to register for our 2017 Personal Care webinar where we'll go into all of this, and more, in detail. 


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TABS Analytics 2017 Beauty Trendspotter

2017 Edition Special Points of Interest


  • Color Cosmetics Top the Industry
  • China Gaining Ground in Domestic Beauty Products
  • Beauty Care Ingredients Borrowing from Chinese Medicine
  • Price Determines where 87% of Women Buy Beauty Products 
  • Anti-pollution Skin Care
  • Ethical Cosmetic Labeling
  • The Use of Probiotics in Skin Care



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Current Trends in Beauty Products

In presenting the 2016 results from TABS Analytics’ annual study on Beauty (Cosmetics and Skincare), Dr. Kurt Jetta sat down with Andrea Van Dam, CEO of Women’s Marketing, Inc., and discussed a number of important trends and findings. Their combined insights reflect the current state of women’s buying habits of cosmetics and other beauty products.

You can view the entire presentation here, but let’s quickly break down the overall trends, both for the current year as well as year-over-year.

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So Many Cosmetics Brands But Shoppers Are Keeping Up (Infographic)

In our second infographic from the 2016 TABS Beauty Study, we highlight several specific cosmetics trends, including:

  • The growth of brands and types purchased.
  • Which retailers won, and which ones lost, gaining share of purchases.
  • Key consumer attitudes towards purchasing cosmetics. 



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Kurt Jetta Featured on CBS Sunday Morning in Online Grocery Shopping Trends Segment

Online grocery is growing 15% annually and is expected to top an estimated $12 billion in sales this year, but is this merely a drop in the bucket when compared to the $800 billion consumer packaged goods industry? Some argue that it's not and point to the growth of companies like Amazon, Safeway and Whole Foods, who are offering online grocery delivery. Proponents further point to meal kit delivery companies like Blue Apron, who is selling over 8 million meals a month to subscribers.
TABS Analytics' CEO Dr. Kurt Jetta begs to differ.
In a recent interview with CBS Sunday Morning, Dr. Jetta spoke with CBS News correspondent Anna Werner and provided his thoughts on online grocery and the issues it faces in gaining wider consumer acceptance.  
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