Market guide created for CIOs and IT leaders to help business partners understand technology's role for trade promotion management and optimization
Shelton, CT – September 2, 2015 – TABS Group, a leading consumer and retail analytics firm, announced today that it has been included as a Representative Vendor in the Gartner “Market Guide for Trade Promotion Management and Optimization” by Dale Hagemeyer. In this report, Gartner profiles the TPM and TPO marketplace and the representative vendors in it. The guide was created for CIOs and IT leaders to use to help them inform business partners of technology's role in trade promotion. Gartner research has found that Consumer goods manufacturers spend upward of 25% of revenue on trade promotions — and more each year.