TABS Analytics Survey Highlights Declining Importance of Promotional Deals Among Cosmetics Buyers

Online reviews, demo videos strongly influence heavy buyers’ cosmetics purchase decisions

Shelton, CTNovember 28, 2017 – Women who buy 10 or more types of cosmetics products annually (defined as heavy buyers) say online reviews are now more important than saving money when it comes to making purchasing decisions, according to TABS Analytics’ Fourth Annual Cosmetics Study. According to the study, 52 percent of heavy buyers are influenced by online reviews, but only 49 percent like to shop at cosmetics stores with good deals. Deal preference among heavy buyers dropped 11 percentage points from 60 percent in 2016 to 49 percent this year. But for light buyers (who annually buy 1-4 types of products) deal preference remains strong (42 percent) compared to online reviews (17 percent). For medium buyers (5-9 types purchased), deal preference (48 percent) also tops online reviews (25 percent).

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Walmart Tops $75 Billion Household Care Market with 16.4 Percent Share, Online Trails with 5 Percent, TABS Analytics Finds

Hispanic and black households, large families help drive sales, as do high purchase size and purchase frequency, in part due to significant distribution across multiple channels

Shelton, CT – October 31, 2017 –Walmart leads all outlets for purchase share in the $75 billion household products market, TABS Analytics reported in its first TABS Household Care Study Webinar. This sector has much more channel competition than other consumer packaged goods (CPG) categories, TABS said. Walmart leads with 16.4 percent of purchases, but food retailers aren’t far behind with 14.9 percent. Dollar stores and home improvement stores have a 9.5 and 9.3 percent share, respectively, and there are nine outlets with a purchase share of at least 5 percent. E-commerce share of purchases is only 5 percent and TABS hypothesizes that the low share is a result of the high purchase frequency of many household products across multiple channels. 

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TABS Analytics Announces Acquisition of Global Cloud-based Data Analytics Firm, Pivotstream

Complementary expertise of both companies provides multi-faceted platform to service wide array of clients and categories in consumer packaged goods (CPG) arena


Shelton, CT – October 16, 2017 – TABS Analytics has announced that it has completed the acquisition of Pivotstream, Inc., a Seattle-based global data analytics firm. Pivotstream, a global business intelligence firm that operates in CPG, has strong ties to the wine and spirits industry, with three of the top U.S. distributors as clients. TABS says that the Pivotstream platform will be a core component of TABS’ service offerings going forward.

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U.S. Online Grocery Shopping Up 13 Percent over 2016 but the U.K. Online Grocery share is more than twice as large, TABS Analytics Reports

Discount grocery stores, led by Aldi, have largest gain in share of trips, while traditional grocers, Target and CVS lose share in food and beverage categories

Shelton, CT – September 25, 2017 – Online grocery shopping’s share of trips in the U.S. has grown 13 percent over 2016, according to TABS Analytics’ Fifth Annual Food and Beverage Consumables Study. Although regular online shopping has increased, it is still eclipsed by the 98 percent of consumers who reported shopping in brick and mortar grocery outlets for foods and beverages (also known as consumables). For the first time, the annual TABS study analyzed the U.K. food and beverage market and found that online grocery shopping accounts for 8 percent of all shopping trips, which is more than double the U.S. number of 3.6 percent.

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TABS Analytics Survey Reveals that President Trump Has Support from Online Grocery Buyers

Early Results of TABS Analytics 5th Annual Food and Beverage Survey Show
Differences between Online and Brick and Mortar Shoppers at
Retailers including Target and Walmart


Shelton, CT – August 17, 2017 – TABS Analytics today shared early results from its forthcoming Annual Food and Beverage Consumables Study that showed that some of the strongest support for President Donald Trump comes from online shoppers. and shoppers, in particular, were more favorable of the President than those who shop at other grocery outlets, including the brick and mortar stores of those retailers.


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Online Vitamin Sales Surge 20 Percent in $13.5 Billion VMS Market Fueled by Walmart’s Online Growth, TABS Analytics Reports

VMS market has grown six percent over 2016; Costco and brick and mortar ecommerce post sizable share gains while CVS and Food Channel lose ground.


Shelton, CT – July 19, 2017 – Online sales for vitamins, minerals and supplements (VMS) surged 20 percent growing from $2 billion in 2016 to $2.4 billion in 2017, according to TABS Analytics’ 10th Vitamins, Minerals and Supplements Study. Much of the growth is due to the performance of brick and mortar online retailers, which outpaced Amazon and other pure play outlets in growth and gained almost 19 percentage points in online transaction share.  Brick and mortar stores sales of VMS grew three percent. TABS Analytics estimates the annual U.S. VMS market grew 6 percent over 2016 and now stands at $13.5 billion in sales annually.


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U.S. Baby Products Market Down $3 Billion and Online Sales Drop Five Percent from 2016 Levels, TABS Analytics Finds

High income households fueling sales while households under $74,000 pull back from $30 Billion baby care products market; Walmart and Target lead all retailers in overall sales



Shelton, CT – April 26, 2017 – U.S. baby products sales have declined at least $3 billion (approximately 10 percent of the baby product market) compared to 2016 according to TABS Analytics’ 2017 Baby Products Study which was released today. According to the annual baby products study, 57 percent of high income households with incomes of $150,000 or more made at least one baby product purchase in the last year compared to just 24 percent of households with incomes between $75,000 to $99,000. Although the online share of baby products sales increased from 20 percent in 2016 to 22 percent in 2017, the actual online sales dropped, mirroring the overall drop in sales of the entire U.S. baby products market.


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Walmart Tops $40 Billion Dollar Personal Care Market with 19.4 Percent Share, Online Trails with 3.1 Percent, TABS Analytics Finds


Generation X, Hispanics, and consumers in West South Central, U.S. are propelling sales, only 2.5 percent of all U.S. adults shop online and buy organics



Shelton, CT – March 21, 2017 – Walmart leads all retailers with a 19.4 percent share of purchases in the $40 billion personal care market TABS Analytics reported today in its First TABS Analytics Personal Care Study. Traditional food stores (such as Kroger and Publix) followed closely behind with a 16.6 percent share and Target came in next with 12.1 percent share. Online purchases of personal care products have just a 3.1 percent share -- roughly $1.2 billion of the $40 billion personal care market. Generation X (ages 35-44) led all age groups in heavy buying with 37 percent, and millennials coming in a distant second with at 24 percent. Thirty-three percent of Hispanics reported being heavy purchasers of personal care products.


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Millennials, Hispanics and Online Sales Are Fueling Growth in $25 Billion Dollar Cosmetics and Skincare Market, TABS Analytics Annual Study Finds


Walmart reasserts its presence in Beauty; YouTube, Beauty Blogs, Facebook and Instagram are top influencers 


Shelton, CT – November 16, 2016 – Millennial and Hispanic women are the heaviest buyers of cosmetics and skincare products in this $25 billion dollar market, TABS Analytics reported today in its Third Annual Beauty Study. Millennial women (ages 18-34) accounted for about 33 percent of the user base for cosmetics and skincare and almost 50 percent of heavy buyers of both categories (defined by the number product types of each category purchased). Over the last three years, there has been a sharp rise in the amount of cosmetics purchased by Hispanic women and they now account for 15 percent of all category buyers, 24 percent of all heavy buyers of cosmetics, and 20 percent of heavy skincare buyers. The skew in purchasing toward high income purchasers continued, but the study showed a dip in purchasing after the $99,000 per year in earnings mark.

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TABS Analytics Selected for Nielsen Connected Partner Program

TABS Analytics creates enhanced solutions, powered by Nielsen data; helping clients leverage enriched insights to make more informed business decisions


Shelton, CT – October 20, 2016 – TABS Analytics, a technology-enabled analytics firm serving the consumer products and retail industry, announced today it is now a member of the Nielsen Connected Partner Program.

The Nielsen Connected Partner Program is an industry first solution for companies servicing the CPG and retail industry.  This Connected Partner Program enables partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and data sets at scale. Nielsen’s CPG data is the DNA of this program and is the most robust retail and shopper information available in the world.  Through a mutual data source, the Nielsen Connected Partner Program ultimately will enable Nielsen clients and partners to easily bridge their insights and harness the data necessary to net mutually beneficial results.

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