TABS ANALYTICS BLOG

TABS Analytics Finds Online Grocery is Failing, Except for Amazon

 

Only 4.5 percent of US consumers shop regularly online for groceries; 69 percent of US consumers never shop online for food and beverage consumables

 

Shelton, CT – September 14, 2016 –The TABS Analytics Fourth Annual Food and Beverage Study found once again that online grocery shopping continues to be weak, with just 4.5 percent of consumers regularly purchasing food and beverages online compared to 78 percent of consumers regularly purchasing food and beverages from brick and mortar grocery outlets. Although regular online grocery purchasing increased by half a percentage point since the 2015 study (from 3.9 percent in 2015 to 4.5 percent in 2016), it has yet to break five percent in the four years TABS has conducted this study.

 

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Online grocery purchasing rate is low, and loyalty rate is even lower

 

TABS Analytics completed its Food and Beverage Categories Study in August 2016. This first infographic from this consumables study reveals some not-so-flattering details about the current state of onine grocery purchasing.

  • The ecommerce share in food and beverage categories remains low. 
  • Even with heavy investment behind improving online grocery shopping from retailers across the country, penetration declined in the past year.
  • The lone bright spot has been the slight gain in share for online grocery thanks to curbside pickup.

 

Click here to view as a PDF.

 

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TABS Analytics Named Best in Class Vendor in 2016 Trade Promotion Vendor Panorama

  

Consumer and retail analytics firm cited for best-in-class for analytics, analytics visualization and dashboard

 

Shelton, CT – September 7, 2016 –TABS Analytics, a leading consumer and retail analytics firm, was named by the Promotion Optimization Institute’s 2016 POI TPx Vendor Panorama as a best-in-class vendor for analytics, analytics visualization and dashboard.  The 2016 POI TPx Vendor Panorama is a detailed analysis of the trade promotion management/optimization market to help consumer goods companies to successfully execute trade promotions at the headquarters level.

 

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Dr. Kurt Jetta Published in the Journal of Research in Marketing

The Journal of Research in Marketing (JORM) recently published a paper by TABS Analytics' founder Dr. Kurt Jetta on the impact of retailer price promotions (trade promotions). Key highlights from the paper include:

  • Complete Category Expansion Effects (CCEE) can be created from incremental sales derived from retailer promotional spikes. 
  • These CCEEs come from very small reductions on spending from every other good considered for purchase in consumers' discretionary incomes. 
  • When properly executed, trade spending drives incremental sales for consumer packaged good manufacturers and retailers alike.

JORM is a peer-reviewed, interdisciplinary marketing journal committed to publishing scholarly research articles, empirical or theoritical, that impact all disciplines of marketing. Its primary goal is to develop, promote and coordinate marketing theory, research and practice and bring together both academicians and practicing managers.

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TABS Analytics Recognized for Trade Promotion Optimization Excellence

The Promotion Optimization Institute recently published its 2016 TPx Vendor Panorama report, covering a comprehensive study of 24 vendors in the trade promotion management and optimization space. Key areas of competency evaluated in the report were:

  • Company assessments, including: company viability, deployment capabilities, market understanding and long-term vision.
  • Product assessments, including: TPM functionality, TPO completeness, user experience, analytics capabilities and flexibility.

Of the 24 vendors evaluated, TABS Analytics received 3 best-in-class mentions for analytics/insight, analytics visualization and dashboards. TABS was one of only three vendors to receive 3 or more best-in-class mentions. 

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TABS 2016 Vitamin Trendspotter

2016 Edition Special Points of Interest

 

  • eCommerce Trends
  • Industry Trends
  • Consumer Insights
  • Health Updates
  • Brand Sales Rankings
  • Sports Nutrition Launches 

 

 

 

 

 

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It's Still An FDMCD World - Vitamin Infographic

 

TABS Analytics completed its Vitamin and Mineral Supplements Study in May 2016. This third and final infographic in the VMS study below further highlights key findings, including:

  • FDMCD (Food, Drug, Mass, Club, Dollar Stores) continues to have the highest buyer penetration
  • But, Specialty attracts more heavier buyers
  • However, heavy buyers in general have been trending downward over the past 5 years

 

Click here to view as a PDF.

 

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How Cosmetics Marketing is Changing in 2016

TABS CEO Kurt Jetta joined Women's Marketing To Discuss Trends In Cosmetics Sales


Recently, TABS CEO Kurt Jetta was interviewed by Andrea Van Dam, CEO of Women's Marketing. The interview touched on several topics relating to how women shop and discover brands, including: 

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TABS 2016 Beauty Trendspotter

2016 Edition Special Points of Interest

 

  • Beauty Industry Trends
  • Social Media Trends
  • Beauty Specialty Retailer Updates
  • Natural/Organic Cosmetics
  • Ingredient Innovation
  • Marketing Trends
  • Consumer Insights

 

 

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Heavy Buyers Down - Vitamin Infographic

 

TABS Analytics completed its Vitamin and Mineral Supplements Study in May 2016. The infographic below highlights some of the key findings in the study, including:

  • How the mix of category buyers is changing
  • Which retailers saw shares increase
  • Which retailers saw shares decrease

 

Click here to view as a PDF.

 

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